On February 18th, according to statistics from Dingdong Maicai, seasonal fruits have become a hot selling item on the platform during this year's Spring Festival and New Year's goods festival, including cherries, strawberries, and raked oranges. In the Beijing market alone, sales of cherries increased by 180%. At the same time, sales of home and gift box packaging have grown rapidly, with gift box sales doubling compared to usual.
In addition to fruits, Dingdong Maicai has seen a significant increase in sales of hot pot products during the Spring Festival. Many families choose the form of "small hot pot+home cooked dishes" on their dining tables. Taking Beijing as an example, hot pot products saw a month on month growth of nearly 50%. Sales of best-selling products such as Dingdong Daman Guan Pig Tripe Chicken doubled compared to before the holiday, while sales of spicy lamb scorpions, fatty intestine chicken and other pot bottoms increased by over 80%.
In addition, it is understood that seafood during the Spring Festival is also showing a hot selling trend. Dingdong Maicai has introduced new seafood products such as Canadian snow crab platter, fresh gentian grouper, and sea caught red shrimp, expanding the variety to about three times its usual level.