Winter consumer market observation: Warm clothing and gold jewelry are booming, and Vipshop's down jacket sales are skyrocketing
因醉鞭名马幌
发表于 2023-12-5 20:33:43
233
0
0
With the arrival of a cold wave, warm clothing has become a "must-have" in the consumer market, and down jackets, assault jackets, warm underwear, etc. have reached their sales peak within a year. According to data from Vipshop, a special sale e-commerce platform, since its annual special sale event on November 30th, sales of women's woolen sweaters have doubled year-on-year, sales of women's knitwear have increased by 36% year-on-year, and sales of assault clothing have surged by more than 40% year-on-year. In down jackets, domestic brands priced below 400 yuan are particularly popular, with sales of down jackets priced below 400 yuan increasing by nearly 20% year-on-year.
In this winter's consumer market, the sales growth of domestic brands is particularly prominent. According to data from Vipshop, since November 30th, domestic brands such as Bosideng, Xuezhongfei, and Duck have led the down jacket market, with Xuezhongfei's sales increasing by 72% year-on-year.
According to data from Vipshop, since the launch of the anniversary promotion, sales of priced gold have increased by more than 20% year-on-year, while the popularity of wedding gold jewelry remains high, with a year-on-year growth of over 54%. From the perspective of the population, the number of gold purchased by the new generation of women under the age of 24 has increased significantly, with a year-on-year increase of 34%. The amount of gold purchased by women aged 20 to 50 increased by 31% year-on-year. Gold and jewelry brands have also ushered in a trend, with China's gold sales increasing by 176% year-on-year, Liufu Jewelry sales increasing by 41% year-on-year, and Liuguifu sales increasing by 37% year-on-year.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- The ASML performance of Daifei in the Chinese Mainland market and the sales volume of DUV lithography machine increased rapidly
- Fashion capital 'yoga girl' enters the workplace, Vipshop yoga clothing sales increase
- He Xiaopeng: End to End Sales Ranking of American Companies and Chinese Companies
- Xiaoniu Electric: Q2 revenue increased by 13.5% year-on-year, electric scooter sales increased by 20.8% year-on-year
- Wal Mart China's net sales in the second fiscal quarter reached 4.6 billion US dollars, up 17.7% year on year
- Tesla's domestic sales in August exceeded 63000 units, an increase of 37% compared to the previous month
- Tesla's domestic sales hit a new high this year, selling 63000 vehicles in August, a 37% increase compared to the previous month
- Tesla sold 16200 electric vehicles in the first week of September, setting a new high for weekly sales this quarter
- Science and Technology Morning News | The daily sales of the main account of Three Sheep Tiktok plummeted by more than 90%; Intel launches major transformation
- JD Apparel's 50% discount coupon triggers autumn and winter fashion trend, with men's down jacket sales increasing 12 times year-on-year
-
外汇市场的投资者们眼下正面临着一段艰难的时期,因为美元的走势可能将变得愈发难以预测。在本周美国总统大选辩论和关键的美国CPI数据发布之后,市场参与者预计到年底前汇市的波动性将会进一步攀升。 汇市交 ...
- jhy3810
- 昨天 00:38
- 支持
- 反对
- 回复
- 收藏
-
热门中概股涨跌不一,纳斯达克中国金龙指数涨0.06%,本周累计上涨1.03%。蔚来涨超5%。
- sicklyman
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
新京报讯(记者王萍)9月24日,新京报记者获悉,百胜中国与保利发展控股在广州保利发展广场签署战略合作协议,将进一步加速百胜中国在社区商业方面的拓展步伐。 据悉,双方将充分利用各自在商业领域的技术 ...
- sicklyman
- 昨天 13:08
- 支持
- 反对
- 回复
- 收藏
-
新华财经北京9月13日电(记者李唐宁)在9月12日开幕的2024年中国国际服务贸易交易会“数字贸易发展趋势和前沿论坛”上,百度集团副总裁、深度学习技术及应用国家工程研究中心副主任吴甜表示,人工智能大模型具备 ...
- llyyy2008
- 3 天前
- 支持
- 反对
- 回复
- 收藏