The weather is getting cooler, and there is a strong demand for seasonal clothing consumption. In order to better meet the diversified needs of consumers, JD.com has launched a 50% discount coupon for the entire store, and multiple clothing categories have experienced sales surges. During the 50% off promotion period of JD Apparel, the overall transaction volume of women's clothing category increased by 230% year-on-year, and knitwear increased by 212% year-on-year. In terms of men's clothing, down jackets, hoodies and other single items are favored by a large number of men, with jacket sales increasing by 258% year-on-year and hoodies increasing by 128% year-on-year. In addition, although it has entered autumn, the temperature in some southern regions is still high, and the sales of sunscreen products are still growing rapidly. According to JD data, during the 50% discount coupon promotion period, the turnover of sunscreen clothing increased 17 times year-on-year. At the same time, as the National Day holiday approaches, Hanfu, known as the "travel film battle robe," is also highly favored, with a 12 fold increase in transaction volume compared to the same period last year. Not long ago, JD.com announced an additional 1 billion yuan investment in key clothing categories and joined forces with multiple brands to showcase at London Fashion Week, committed to making JD.com a gathering place for trendy and cutting-edge products. This time, JD.com directly launched a 50% off promotion for consumers, gaining insight into seasonal consumption needs and bringing consumers richer clothing choices and more affordable shopping experiences.