Government subsidies can be combined with Tmall discounts, and the earliest Double 11 in history will start next Monday
mephistopheles
发表于 2024-10-12 15:07:40
3467
0
0
On October 12th, Tmall officially announced that pre-sales for the 2024 Tmall Double 11 shopping festival will begin at 8pm on October 14th. JD.com also announced earlier that this year's JD.com 11.11 will be available for sale in stock at 8pm on October 14th.
In 2023, the launch of Double 11 on all platforms will be on October 24th, which means that the pre-sales that were cancelled during 618 will return 10 days earlier than usual this year.
On October 12th, Tmall revealed at the Double 11 media communication conference held in Hangzhou that this year's 88VIP large consumption vouchers will be distributed in advance at 2pm on October 14th, and can be used in conjunction with official platform discounts or cross store full discounts, as well as 88VIP large consumption vouchers.
On October 14th, Taobao live streaming rooms will also distribute 1 billion red envelopes. In a single live streaming room, each consumer can receive up to 30 red envelopes per day, with a maximum amount of 888 yuan per red envelope. Each person can receive up to 1500 yuan per day.
For the first time, the government's trade in subsidy can be combined with the Double 11 promotion. With the government's 20% subsidy, Tmall category coupons, and official brand discounts of 15%, the price of household appliances will be as low as 60% off.
Consumers will also find it easier to place orders. There are only two prices on the Tmall Double 11 product interface this year: the price before discount and the price after adding various discounts.
Consumers can purchase in two waves: the first wave is from 8pm on October 21st to October 24th, and the second wave is from 8pm on October 31st to November 11th.
On October 10th, JD.com announced that this year's JD.com 11.11 will be available for sale in stock at 8pm on October 14th. During the event, there will be promotional measures such as a full price drop, an additional subsidy of 60 yuan per day, and a 50 yuan discount for every 300 yuan spent across stores.
JD Apparel will first promote the buy one try three service. For products with relevant labels, you can choose three different sizes or colors of the same product by paying for one item, and enjoy free return shipping and on-site try on service.
The 30 day price guarantee for 3C digital products, the 180 day replacement and free on-site replacement service for home appliances and appliances, JD Health's free replacement of expired medicines and health products, 365 day replacement and no repair service for health equipment, JD Supermarket's free return for those who don't like to eat, and JD Auto's free on-site installation of battery replacement up to 26 minutes.
Double 11, which only lasts for one day, is also transitioning into the shopping season, just like 618. This year's Double 11 will be launched on October 14th, 10 days earlier than last year.
The pre-sale that was abandoned during the 618 shopping festival has also been revived on Tmall. Some merchants have expressed that restarting pre-sales can lock in high net worth customers earlier, and restarting pre-sales may mean that the effect of spot sales may not meet expectations.
In terms of price, although low prices have been weakened by platforms such as Tmall in the second half of the year, while balancing the interests of merchants and consumers, low prices are still an important theme of Double 11. At the Tmall Double 11 media communication meeting, "discount to the end", "save on everything", and "good price" were repeatedly mentioned, while JD 11.11 directly continued the theme of "cheap and good".
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Elon Musk: The strongest AI training cluster in history will add another 100000 GPUs to its launch
- Wall Street's sharp review of non farm payroll data: pragmatism and hope coexist, kicking the ball to next week's CPI
- How many basis points will the Federal Reserve cut interest rates in November? Next week is crucial
- Apple marketing chief confirms plans to update Mac product line next week
- Apple AI will officially debut next week and undergo testing by nearly 1.5 billion 'fruit fans'! The first batch of user experience has been released, and there is a huge divergence on Wall Street
- Next week marks a major milestone! The results of three major events will be revealed
- Supermicro Computer is approaching the critical point of delisting next Monday. The company stated that it will take all measures as soon as possible
- Xiaopeng Motors releases' strongest financial report in history ': MONA M03, P7+achieve success?
- Is the cryptocurrency industry experiencing significant positive news again? Trump team reportedly considering establishing first-ever White House cryptocurrency position
- The strongest guide in history! Li Bin responds to profitability
-
知名做空机构香橼研究(Citron Research)周四(11月21日)在社交媒体平台X上发布消息称,该公司已决定做空“比特币大户”微策略(Microstrategy)这家公司,并认为该公司已经将自己变身成为一家比特币投资基金 ...
- caffycat
- 4 小时前
- 支持
- 反对
- 回复
- 收藏
-
每经AI快讯,11月20日,文远知行宣布旗下自动驾驶环卫车S6与无人扫路机S1分别在新加坡滨海湾海岸大道与滨海艺术中心正式投入运营。据介绍,这是新加坡首个商业化运营的自动驾驶环卫项目。 ...
- star8699
- 前天 19:48
- 支持
- 反对
- 回复
- 收藏
-
上证报中国证券网讯(记者王子霖)11月20日,斗鱼发布2024年第三季度未经审计的财务报告。本季度斗鱼依托丰富的游戏内容生态,充分发挥主播资源和新业务潜力,持续为用户提供高质量的直播内容及游戏服务,进一步 ...
- goodfriendboy
- 前天 20:09
- 支持
- 反对
- 回复
- 收藏
-
百度创始人李彦宏19日在2024中国5G+工业互联网大会上发表演讲时表示,多智能体协作应用无代码工具"秒哒"发布不到3天,超过5000家企业排队申请测试。此外,L4级端到端的自动驾驶大模型发布后,搭载百度这一大模 ...
- laozhucn
- 3 天前
- 支持
- 反对
- 回复
- 收藏