On the afternoon of April 16th at 6:18 pm, the "Procurement and Sales Dongge" AI digital person created by JD Cloud Yanxi launched its live broadcast debut, while also appearing in JD Home Appliances and JD Supermarket Procurement and Sales live rooms.
According to JD Supermarket, "Purchasing and Selling Dongge" AI digital person has seen over 20 million views in the past hour. Moreover, the average duration of user stay reached 5.6 times the daily average, and within 40 minutes, the overall order volume in the live broadcast room exceeded 100000.
"The appearance and accent of the digital character 'Caipin Dongge' are very similar to real people, but they lack a fluctuating live broadcast tone and seamless switching between different stages. Many netizens commented that it is too rigid, and many netizens called JD.com, demanding that Liu Qiangdong personally broadcast it. 'The knockoff version of Dongge still lacks some emotions.'"
It is reported that Liu Qiangdong's next live broadcast is an important attempt by JD.com in the field of live streaming sales, which is expected to bring more attention and traffic to JD.com. At the same time, it also sends a new major signal for JD's AI e-commerce strategy. This is also a further enhancement of the content ecosystem by JD.com, following the recent announcement of investing 1 billion yuan in cash and 1 billion yuan in traffic to enhance the content ecosystem.