At the "2024 Tmall TopTalk (Tmall Brand Private Sharing Conference)" held on April 2, Tmall confirmed its goal for 2024, which is to comprehensively focus on brand growth, continue to increase platform resource investment in new products, new brands, and explosive products, optimize operational measures, upgrade 88VIP privileges, and improve brand customer acquisition and member operation efficiency.
"Content e-commerce" has become a keyword in many industries' operations this year. In 2023, the scale of Taobao content consumption users increased by 44% year-on-year, with monthly transactions exceeding one million yuan and 12000 live streaming rooms.
In December 2023, the Taobao Content E-commerce Business Unit was established to connect short videos, live streaming, store streaming, graphic and text content with store operations, forming the closest content e-commerce ecosystem to the shelves.
In 2024, Taobao's content e-commerce will add billions of cash and billions of traffic to achieve the goal of a 100% year-on-year increase in user base. In addition, the Tmall clothing industry has invested an additional 1 billion yuan in platform resources to incubate high-quality content live streaming rooms, vertical category influencers, and enhance brand content penetration. The fast-moving consumer goods industry provides free commission incentives for brand merchants and introduces traffic incentive policies, which can be participated in by merchants at all stages of development.
Data shows that in the whole year of 2023, Tmall has produced over 410 billion yuan brands, with over 5000 brands opening stores and transactions exceeding 10 million yuan within three years.