On December 27th, Red Star Capital Bureau reported that Xiaomi Motors released a poster today, stating: "We are well aware of the complexity of the automotive industry, and we are well aware of the difficulty of development. We pay tribute to the pioneers of new energy vehicles in China." The poster specifically mentioned BYD (002594. SZ), NIO (09866. HK/NIO. US), Xiaopeng (09868. HKXPEV. US), Ideal (02015. HK/LI. US), Huawei, and others.
As of the time of publication by Red Star Capital Bureau, Xiaopeng Motors, Ideal Motors, and BYD Motors have responded.
Xiaopeng Motors founder He Xiaopeng said, "We warmly welcome Xiaomi to join the automotive family, applaud the new entrepreneurship of Mr. Lei @ Lei Jun, and boost the spirit of striving for dreams. Those who are confident and have solutions will definitely sell well in 2024."
Xiaopeng Automobile's official blog post stated, "Let's do better together. Use better products and pay tribute to each other. Hello Xiaomi Automobile."
Xiaopeng Automobile Official Blog Response
The official blog of Ideal Automobile stated, "Firmly uphold our ideals, move forward together, go further together, and let the world cheer for China's new energy."
Ideal Automotive Official Blog Response
The official Weibo account of BYD Automobile stated, "Welcome Xiaomi Automobile to join the Chinese new energy vehicle family!" and brought the topic # Together is Chinese Automobile #.
BYD Auto Official Blog Response
The Xiaomi Automotive Technology Conference will be held at 2pm on December 28th. Lei Jun, founder, chairman, and CEO of Xiaomi Group (01810. HK), stated that "this time we will only focus on technology, not products.".
Xiaomi's technology launch event also received support from multiple automotive supply chain companies. Official Weibo accounts of companies such as Gaode Map, Nvidia, Kugou Music, Ruisheng Technology, Nest Automotive Systems, ZF, Brebo, Magna Motors, Bridgestone China, etc. have all forwarded the Xiaomi car press conference, bringing the topic # Refueling Xiaomi Cars #.
At this press conference, Xiaomi's first model, the SU7, will officially debut. Lei Jun revealed that the Chinese pronunciation of the SU7 is "Suqi", positioning it as a C-class high-performance ecological technology sedan. He also stated that the Xiaomi SU7 does not have an accurate benchmark vehicle and is currently in the ramp up stage of trial production. It will take several months for it to be officially launched. In terms of pricing, the Xiaomi SU7 is indeed a bit expensive, but it is reasonably expensive.