Are you ready? Tmall officially announced that the 2024 Tmall Double 11 will start at 8:00 pm on October 14th.
Tide News reporters learned that this year there are more and larger coupons, making ordering easier. On top of the official 15% discount or 50% off for every 300 yuan spent across stores, Tmall will invest an additional 30 billion yuan in consumer coupons and red envelopes.
The popular 88VIP large spending voucher will welcome a surprising new gameplay and will be distributed in advance at 2pm on October 14th. Industry category coupons such as beauty, 3C digital, home appliances, sports and outdoor, and clothing have all been increased, with higher amounts and more coupons available. They can also be combined with official platform discounts or cross store discounts, as well as the use of 88VIP coupons.
On October 14th, the top 100 live streaming rooms simultaneously opened, with 1 billion red envelopes scattered wildly. It is reported that each consumer can receive up to 30 red envelopes per person per day in a single live broadcast room, with a maximum amount of 888 yuan per red envelope and a maximum of 1500 yuan per person per day.
Taobao's billion yuan subsidy continues to increase, with the launch of the "Super Subsidy" on Singles' Day. Over 10000 high-quality products are offered at a minimum 20% discount, with an additional 750 yuan in large red envelopes that can be stacked and used for direct discounts, hitting the bottom price of the entire network.
For the first time, the government's trade in subsidy can be combined with Double 11 discounts. With multiple discounts including a 20% government subsidy, Tmall category coupons, and a 15% official brand discount, home appliances will set an unprecedented low price, as low as 60% off. Thousands of big brands, including Midea, Haier, Gree, TCL, Hisense, AUX, Panasonic, Siemens, and over 30000 home appliances, participated.
Consumers will also find it easier to place orders. There are only two prices on the Tmall Double 11 product interface this year: the price before discount and the price after adding various discounts.
Tmall Double 11 has supported multiple payment methods such as Alipay and WeChat payment, and it is easier to place a single link.
Next, consumers can make purchases in two waves: the first wave will be from 8pm on October 21st to October 24th, and the second wave will be from 8pm on October 31st to November 11th.