According to data from Vipshop, a special e-commerce platform, since the end of the college entrance examination, products such as tablets, phones, and laptops have received attention on the platform. Brands such as Apple, Huawei, and Xiaomi have seen considerable sales, with tablet sales increasing by nearly 40% year-on-year and mobile phone sales increasing by nearly 20% year-on-year. In addition, electronic products such as smartwatches and gaming devices have also received attention.
The extended summer vacation also brings incremental growth to the outdoor sports market. In recent years, with the popularity of outdoor sports such as mountaineering, hiking, and skiing, more and more students have paid attention to and participated in outdoor sports, which has led to a surge in sales of related clothing and equipment categories such as assault suits, sun protection suits, and sports suits. At Vipshop, sales of assault suits, hiking shoes, and sun protection clothing increased by over 86%, 62%, and 50% year-on-year, respectively. Outdoor equipment such as tables and chairs, outdoor cookware, and canopies also saw a multiple growth.
The gold market has also experienced a "small peak". Recently, international gold prices have declined, and some parents have chosen to purchase gold jewelry as a gift for the college entrance examination. Gold jewelry, which emphasizes "gold rankings and titles," is most favored by parents. "Gold products not only have beautiful meanings but also have certain value, and many parents are willing to buy them as gifts for candidates." According to the relevant category manager of Vipshop.