How can the tourism industry develop with high quality and maintain sustainable growth under the influence of new technologies such as large-scale models? Ctrip Group gave the answer to the triple innovation of "AI, Content, and ESG" at the Global Partner Summit held on the 24th: accelerating the deep application of generative AI in fields such as business travel, air tickets, accommodation, and vacation; Building a user oriented content ecosystem centered around rankings; Release Ctrip low-carbon hotel standards to assist the tourism industry in exploring sustainable development.
Liang Jianzhang, co-founder and chairman of Ctrip Group, explains why the tourism industry is a unique industry that promotes innovation from perspectives such as psychology, economics, sociology, and philosophy. He believes that, In psychology, it satisfies high-level needs that are difficult to saturate. From an economic perspective, it is a long-term high growth industry. At the social level, it promotes human understanding, enhances communication, and brings peace and inclusive development. In the field of philosophy, innovation is promoted by expanding horizons, and inheritance is promoted by dispersing risks. Thus, the ultimate mission of innovation is achieved, and the long-term prosperity of human civilization is pursued through innovation and inheritance
For future development, Liang Jianzhang introduced that innovation will continue to focus on three aspects. AI dimension, further improve the Ctrip Q&A model, integrate generative AI into various products, and use natural language based interactive interfaces to improve user experience and help businesses reduce costs and increase efficiency. Content dimension, based on an average of 5 million data operations and manual verification per ranking, to create a "reliable answer library" for the tourism industry. ESG dimension, introducing quantifiable low-carbon hotel standards, comprehensively promoting environmental friendliness, family friendliness, community friendliness, etc., and enhancing sustainable development capabilities. If Ctrip announces further innovation in its ESG strategy, it will launch the "Ctrip Low Carbon Hotel Standards". At the same time, funds and resources will be invested to further popularize low-carbon hotels.
Sun Jie, CEO of Ctrip Group, said that in 2024, the global tourism industry will maintain a new trend. If China's tourism industry can improve in visa, language, products, and other aspects, telling the story of China to the world will bring new development opportunities to the industry.
It is worth noting that the data shows that in 2019, the income of inbound tourists accounted for only 0.5% of China's GDP. If it is raised to 1.5% of the international median, it will bring at least 1300 billion yuan of growth space, and the potential for inbound tourism is enormous.
In view of this, Ctrip has launched the "Inbound Tourism Revitalization Project", which helps promote the development of inbound tourism through brand building, integrated marketing, content planting, and products. At the same time, we will collaborate with partners to increase the convenience of inbound tourism in infrastructure dimensions such as payment, translation, and hotels, and jointly customize tourism products to improve bilingual environment construction.
It is understood that at the meeting, Ctrip and the Singapore Tourism Authority signed a three-year strategic cooperation agreement and jointly launched a global market cooperation upgrade plan. The two sides will collaborate on Singapore's hot festivals, art and culture within China, and further implement cooperation between Trip.com's overseas multiple sites and the Singapore Tourism Authority in the international market. At the same time, we will assist in upgrading Singapore's tourism products and digital marketing, and continue to make efforts to expand domestic tourist sources and expand international tourism promotion for Singapore.
According to the relevant person in charge of Ctrip Group, in the future, Ctrip Business Travel will improve multiple payment and settlement methods such as overseas credit cards, BTA (travel allowance), VCC (virtual credit card), and cover multiple international service sites in Southeast Asia, Europe, and other regions. At the same time, we will strengthen the supply of overseas hotels, airlines, and car resources, and further improve the global business and tourism supply chain resources.