On the evening of October 31st at 8:00 pm, JD.com experienced another peak in its "11 · 11" shopping festival, with doubled subsidies and additional subsidies for popular brands. With the most sincere prices, attractive products, and thoughtful services, JD.com provides consumers with a cheap and good consumption experience.
As of 21:00 on October 31st, the transaction volume, order volume, and number of ordering users of JD's "11 · 11" have maintained double-digit growth. The transaction volume of over 16000 brands has increased by more than three times year-on-year, the number of brands with transaction volume exceeding 100 million has increased by more than 40% year-on-year, and the number of merchants with order volume increasing by more than five times year-on-year has exceeded 17000.
This year, the number of billion yuan subsidized products on JD.com has increased by more than four times compared to the same period last year, attracting a large number of users with truly low prices. The number of new users for clothing and beauty transactions has increased by more than 140% year-on-year, and the order volume of JD.com supermarkets has increased by more than 40% year-on-year. Sales of electric products such as 3C digital and home appliances have reached new highs, and the order volume of JD live streaming has increased by 245% year-on-year.
Under the guidance and coordination of the Ministry of Commerce and other departments, over 100000 JD personnel, including R&D, procurement and sales, customer service, and logistics engineers, work tirelessly day and night to participate in and support the trade in of consumer goods. During JD's "11 · 11" shopping festival, over 90% of rural areas in counties across the country had consumers using JD for trade in programs.
By accelerating the layout of logistics infrastructure nationwide, the transaction volume in rural areas of counties increased by over 50% year-on-year during this year's "11 · 11" period. JD's Xinjiang free shipping and home delivery service has been ongoing for 15 years. During this year's "11 · 11" period, JD further increased its subsidy efforts, not only providing free shipping for self operated products, but also subsidizing third-party merchants to achieve free shipping. This measure greatly improves the consumer experience in Xinjiang. Since merchants opened Xinjiang free shipping services, as of 21:00 on the 31st, the number of orders in Xinjiang has increased by more than 6 times.
JD's 3C digital category continues to lead the new trend in popularity. During JD's "11 · 11" period, the transaction volume of gaming laptops increased by 120% year-on-year, while the transaction volume of AI phones, 4K projectors, track sockets, and original anime books increased by over 100% year-on-year. The transaction volume of OLED displays and open headphones increased by more than 4 times year-on-year, and the transaction volume of AI learning machines and 3D printers increased by more than 10 times year-on-year. The number of users visiting JD 3C digital stores increased by 100% year-on-year. The "National Subsidy+Agricultural Subsidy" campaign created by JD 3C Digital allows consumers to enjoy up to 2000 yuan in government subsidies when purchasing 3C digital products on JD, while also having the opportunity to select local agricultural products. The campaign has also driven the sales of 3C and agricultural products in various regions, promoting regional economic growth.
The trend categories of home appliances and appliances have shown significant growth, with embedded micro steam ovens, Mini LED TVs, all-in-one base station sweeping robots for plumbing and drainage, and photoelectric beauty devices increasing by more than 12 times year-on-year. The transaction volume of washing and drying sets, energy-saving air conditioners, large capacity refrigerators, uncoated rice cookers, intelligent vertical eye protection lights, intelligent sofas, customized furniture, titanium kitchenware, and designer bedding has increased by 4 times year-on-year; Nearly 3000 home appliance and home furnishing brands, including Xiaomi, Casarte, Yunjing, Toshiba, Chivas Regal, Deshmann, and OPPEIN, saw a year-on-year increase of over 100% in transaction volume. The overall transaction volume of Haier, Midea, Xiaomi, Little Swan, Gree, Hisense, and TCL exceeded 1 billion yuan. The transaction volume of "lightning new products" in home appliances and home furnishings increased by over 350% year-on-year, with more than 500 new products such as COLMO washing and drying set and Huawei electric toothbrush becoming the top items in the category; Offline formats such as JD MALL and JD Electric City Flagship Store are selling well, with a year-on-year increase of over 100% in transaction volume. The number of users of integrated home appliance delivery and installation services has exceeded 150% year-on-year.
The order volume of JD Supermarket increased by more than 40% year-on-year, driven by innovative models and characteristic service projects to boost consumption growth. The transaction volume of "28 day fresh milk powder direct delivery" increased by more than twice year-on-year, the transaction volume of "free diaper delivery" increased by more than 40% year-on-year, the number of users purchasing washing and caring beauty boxes increased by 130% compared to the previous month, and the sales volume of famous liquor Jianzhen products increased by 70% year-on-year. Three meals are becoming healthier, with the transaction volume of germ rice increasing threefold year-on-year, the transaction volume of low sugar pastry bread increasing sixfold year-on-year, and the transaction volume of grassland sheep increasing nearly fourfold year-on-year. The trend of gift giving for children's products is significant, with a year-on-year increase of 150% in the transaction volume of newborn toy gift boxes. Pet owners upgraded their consumption, and the transaction volume of smart litter boxes increased by 231% year-on-year.
The "Ink Stained Qiankun" series keyboard, jointly created by JD's own brand JD Jingzao and "Black Myth: Wukong", was exclusively launched during JD's "11 · 11" period. It is the only keyboard product that has received full participation from the game science creative team in exterior design. Within two weeks of its launch, the number of pre orders has exceeded 30000.
Upstream News Reporter Ma Liang