首页 News 正文

Mingchuang Youpin Ye Guofu: 'Interest based consumption' will become the mainstream trend of future consumption

芊芊551
113 0 0

On October 29th, Miniso held the "2024 Global Brand Strategy Upgrade Results Release Conference" in Shanghai. The theme of this press conference is "China Miniso Happy World", focusing on the important achievements of Miniso products for release.
According to the semi annual report data, Miniso achieved a revenue of 7.759 billion yuan in the first half of this year, a year-on-year increase of 25%; Achieved a net profit of 1.242 billion yuan through adjustment, a year-on-year increase of 17.8%, and rose against the backdrop of severe challenges faced by the retail industry.
The current global retail industry is undergoing significant changes, and Chinese retail is facing an unprecedented opportunity to break through. How can China create a world-class retail company with truly global competitiveness and influence? This is exactly the goal that Miniso aims to break through and achieve during this window of time, "said Ye Guofu, founder, chairman of the board, and CEO of Miniso Group.
How to break the deadlock? Ye Guofu believes that "interest consumption" will become the mainstream trend of future consumption. IP strategy has become an important lever for Miniso to lead interest consumption. Therefore, Miniso has proposed an innovative business model of "Global IP Joint Collection Store", which realizes the aggregation of multiple IP and multi category products in one store.
In addition to IP strategy, global layout is the top-level strategy of Miniso.
In recent years, under the background of economic globalization, more and more Chinese companies have turned their attention to the international market, and many Chinese companies have regarded going abroad as an important strategic direction for seeking new growth points and development breakthroughs. According to the semi annual report data, in the first half of this year, Miniso's revenue from overseas markets increased by 42.6% year-on-year, reaching 2.732 billion yuan; Accounting for 35.2% of the company's total revenue, approximately 30.9% in the same period of 2023.
Miniso has been going global since 2015 and has been operating in the United States for 7-8 years before starting to make profits this year, "said Ye Guofu." The company's global layout needs to adhere to eight words - "long termism, unlimited tilt. Specifically, entrepreneurs need to have a global perspective and a long-term spirit; There should be a significant tilt in personnel, resources, and funding; We should start with the easy and then move on to the difficult. Once we have established our presence in Malaysia, Indonesia, Thailand, and other places, we can then go to Europe and America; 'Less is more', focus on it and do not recommend significant expansion in a short period of time; Prepare international pallets.
When it comes to differentiation strategies for overseas expansion, Ye Guofu believes that there are four main points, namely product, supplier, marketing strategy, and talent differentiation.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   10月30日,小鹏汽车生态企业小鹏汇天宣布,旗下分体式飞行汽车“陆地航母”即将亮相2024中国航展,11月12日将在中国航展第二展区(斗门莲洲)进行全球首次公开飞行,同时“陆地航母”也将在珠海国际航展中心8号 ...
    yxtianyouyou
    7 小时前
    支持
    反对
    回复
    收藏
  • 【美股成交额前20:特朗普媒体科技集团大涨逾20% 较近期低点涨逾300%】第8名特朗普媒体科技集团收高21.59%,成交47.92亿美元。对比9月份的最低点11.75美元,该股迄今已经上涨310%。随着“总统大选日”倒计时,周一特 ...
    poketmonster
    前天 11:47
    支持
    反对
    回复
    收藏
  •   10月30日消息,星巴克正加大力度执行重返办公室的规定,并发出警告:员工若不遵守该政策就可能被解雇。据一则内部讯息,星巴克将于明年1月启动“问责程序”,以确保公司层面员工遵守每周在办公室工作三天的要求 ...
    燕语莺声
    昨天 17:22
    支持
    反对
    回复
    收藏
  •   代表美国华盛顿州约3.3万名波音工人的国际机械师和航空航天工会第751分区(IAM District 751)当地时间10月29日表示,在美国代理劳工部长朱莉·苏(Julie Su)的持续协助下,工会谈判委员会与波音进行了富有成效 ...
    397393583
    昨天 14:35
    支持
    反对
    回复
    收藏
芊芊551 注册会员
  • 粉丝

    0

  • 关注

    0

  • 主题

    44