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JD's supply chain fintech reveals three major measures to reshape consumer growth resilience

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We believe that the key to ensuring the steady progress of the consumer industry lies in continuously nurturing and strengthening new quality productivity, and thereby promoting the comprehensive upgrading of the entire industry chain. In this process, supply chain financial technology plays a pivotal role, with one end closely linked to core enterprises and the other end widely connected to thousands of small and medium-sized enterprises upstream and downstream of the industry chain, forming a closely connected and interdependent community of shared destiny. "On November 21, at the 2024 JD Supply Chain Financial Technology Consumer Industry Summit held by JD Technology, Li Bo, Vice President of JD Group and President of JD Technology Financial Technology Business Group, said in his speech.
According to the data disclosed at the conference, in the just passed JD 11.11, JD Supply Chain Finance provided a financing limit of 53 billion yuan to 250000 customers, and through various preferential measures, directly saved customers financing costs totaling over 50 million yuan.
At the meeting, JD Supply Chain Financial Technology released and upgraded multiple products including Supply Loan, Cargo Mortgage Loan, Order Loan, and Jingbaobei, showcasing the achievements of the "Four Integrations" strategy. In response to the supply chain finance needs of the consumer industry, three major measures were proposed to continuously innovate products, expand service scenarios, and spare no effort in reducing financing costs for enterprises, in order to support the development of the consumer industry.
The "Supply Loan" released at this conference is a "revolving credit limit" product aimed at upstream suppliers of core enterprises, which enables suppliers to achieve "supply loan" in a fully online, unsecured, and pure credit manner. Without the need for complicated mortgage procedures, suppliers can obtain millions of yuan in credit lines based solely on their historical transaction records, providing financial support for procurement, stocking, and more.
In addition, JD Supply Chain Financial Technology has innovatively upgraded its "movable property financing" and "future cargo rights" products by releasing "cargo collateral loans" and "order loans" respectively. These two products integrate financial technology and logistics technology capabilities, which can significantly shorten the entry and financing process for new customers, improve financing efficiency and customer experience.
Wu Xianfeng, Vice President of JD Group and General Manager of Enterprise Finance Business Department of JD Technology Financial Technology Business Group, revealed that on November 11th, JD Supply Chain Finance provided a total of 53 billion yuan in financing for 250000 customers, setting a new historical high in multiple data points. "Behind these numbers, we demonstrate that our supply chain finance technology can provide assistance to the upstream and downstream of the industry chain during the peak season of the consumer industry, helping enterprises achieve sales scale improvement and boosting consumption
It is reported that in the past year, JD Supply Chain Financial Technology's product procurement financing has also helped customers in industries such as smartphones, tablets, and healthcare increase their financing amount by 12 times, driving consumer merchant transaction volume to increase by 3 times. During this year, Jingbaobei provided services to 140 suppliers of first and second level energy-efficient home appliances upstream of JD.com, with financing loans of 2.369 billion yuan.
For example, TCL Group's upstream suppliers of raw materials such as televisions and air conditioners use JD Supply Chain Financial Technology's "supply loan" service; In addition, nearly a hundred downstream distributors of air conditioners have also used JD Supply Chain Financial Technology's procurement and financing solutions to achieve efficient collaboration in the supply chain upstream and downstream around TCL Group.
Huang Tao, the Business Director of TCL Financial Services, told Southern Metropolis Daily reporters that the advantages of JD's supply chain financial technology are fast response speed, short process time, and flexibility. "For example, when doing air conditioning promotions in the summer, it is necessary to have fast turnover. The annualized 4% and 7% actually do not have a big impact on me. What I pursue is faster response. After receiving the money, I can quickly distribute goods and do turnover quickly
It is understood that Hengsha, an authorized distributor of Apple phones, also benefits from related products. During the launch period of new mobile phones, Hengsha needs to prepare a large amount of funds for procurement and stocking. However, in the mobile phone industry, new products are released quickly, shipments are large, and storage cycles are short. Traditional "spot pledging" and "liquidity loans" are difficult to meet demand.
However, during this year's Apple new product launch season, with the help of JD's supply chain financial technology "ordering loan", Hengsha was able to obtain nearly 1.5 billion yuan in financing during the pre order stage, successfully locking in the source of Apple's new products and achieving efficient matching between funds and supply chain demand.
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