From 20:00 on October 21st to 24:00 on October 22nd, the outdoor sports category on JD.com experienced a surge. Sports shoes and clothing, outdoor shoes and clothing, and other categories achieved a year-on-year growth of over 10 times, while the transaction volume of sports and outdoor equipment such as road bikes, outdoor instruments, ski suits, spinning bikes, and fascia guns doubled year-on-year. Including sports and outdoor shoe and clothing brands such as Feile, Lululemon, Kelon, Beibei, Nike, Adidas, as well as professional equipment brands such as Jiaming and Tsui Hark, more than 600 brands have broken records, with a year-on-year increase of over three times in transaction volume.
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With the arrival of winter, the sales volume of skiing as a trend category has increased by more than 13 times year-on-year, while the sales volume of winter insulation related categories has increased by more than 20 times year-on-year. The sales volume of indoor fitness scene categories such as badminton, aerobic exercise, yoga, etc. has also doubled year-on-year. During the 11.11 period of JD Sports, multiple discounts were offered, including direct discounts throughout the entire store, an additional subsidy of 60 yuan per day, and a 50 yuan discount for every 300 yuan spent across stores, bringing a "cheap and good" shopping experience.
