On October 20th, this year's 11.11 promotion is currently in full swing. Pinduoduo continues to increase its subsidy efforts, and the second round of the "Billion Consumption Coupon" activity for billion yuan subsidies has officially begun. The subsidy efforts have been greatly upgraded, with each person receiving a maximum of 2600 yuan in super large denomination billion consumption coupons. The first round focuses on subsidizing products such as mobile phones, computers, televisions, refrigerators, air conditioners, washing machines, small appliances, kitchen appliances, etc., to promote the revitalization and upgrading of mobile and digital home appliances, and further unleash the consumption potential of the platform.
▲ Open the Pinduoduo app, click on the billion yuan subsidy, enter the "billion yuan consumption voucher" section, and receive a 2600 yuan consumption voucher
The upgraded 'billion dollar consumption voucher' will last from 0:00 on October 20th to 24:00 on November 1st. During the event, each person can not only receive a consumption voucher of 2600 yuan, but also have the opportunity to obtain a 50% discount consumption voucher. Products ordered in the special area can be used in conjunction with the daily subsidy price using the consumption voucher. Consumers only need to open the Pinduoduo app, click on the billion yuan subsidy, and enter the "billion yuan consumption voucher" area to purchase a complete range of affordable goods at low prices in one stop.
After double subsidies, the official website price of Honor 100pro is 2399 yuan, and the final price is only 1878 yuan; The official website price of Redmi K70 Supreme is 2499 yuan, and the final price is only 2098 yuan; The official website price of vivo X100s Pro 16GB+512GB is 5399 yuan, and the final price is only 4269 yuan; The original price of Midea Ruiyun 3P Level 1 Energy Efficiency Air Conditioner was 6099 yuan, with a final purchase price of 4089 yuan; The original price of Hualing 1.5P Level 1 Energy Efficiency Air Conditioner was 2099 yuan, and the final purchase price was 1493 yuan; The original price of Gree Yunyi 3P Level 1 Energy Efficiency Air Conditioner was 6599 yuan, and the final purchase price was 4859 yuan; The original price of the Little Swan and Little Ume Washing and Drying Set was 7598 yuan, with a purchase price of 5159 yuan; The official starting price of Lenovo Legion R9000P is 9299 yuan, with a final purchase price of 7499 yuan; The official starting price of Lenovo Legion Y7000 is 7499 yuan, with a final purchase price of 5899 yuan; MacBook Air 15 inch M3 (8+10 cores) 16G+512G is priced at 13499 yuan on the official website and 10079 yuan on the go; The original price of Haier's 500 liter French style zero embedded refrigerator was 5299 yuan, with a final price of 3288 yuan.
On the basis of excessive subsidies on the platform, a subsidy of 2600 yuan will be given to some home appliances in the consumption voucher zone, and the national subsidy benefits will be added, with prices further reduced by 15%. For example, the original price of Changhong's 100 inch TV was 8999 yuan, but it was sold for 7299 yuan, with an additional 20% discount for trade in; The original price of the Midea 635 liter double door refrigerator was 3299 yuan, with a final purchase price of 2095 yuan, and an additional 20% discount for trade in.
▲ The first national subsidy replacement zone has landed on Pinduoduo with a subsidy of billions, with a maximum subsidy of 2000 yuan
On the eve of the big promotion, the Ministry of Commerce and four other departments issued relevant work notices on "exchanging old appliances for new ones", providing subsidies for individual consumers to purchase standard "8+N" household appliances. At present, the first national subsidy consumption zone for Pinduoduo's billion yuan subsidy has also been launched. Sichuan consumers can enter the activity page first and enjoy benefits such as home appliance trade in, with a maximum subsidy of 2000 yuan. The national subsidy trade in zones in other regions are also continuing to be updated.
On October 8th, Pinduoduo officially launched the 11.11 promotion with a subsidy of billions of yuan, launching the "Billion Consumption Coupon" for the first time and upgrading the "Double Subsidy" activity to "Super Double Subsidy" to help all category merchants achieve long-term sales success. As of October 20th, compared with the "Double Supplement" activity one week before the big promotion, the cumulative sales of merchants and brands participating in the first round of the "Super Double Supplement" activity have increased by more than 15 times, with the most significant growth in categories such as agricultural products, small appliances, beauty, mother and baby products, and daily necessities.
Among them, the sales of soft jujube kiwifruit increased threefold compared to the previous period; Chasing and searching for robotic vacuum cleaners saw a month on month growth of 778%; Xiaoxiong Electric Appliances saw a month on month growth of 497%; Vidda TV saw a month on month growth of 699%; Li Ning's sportswear saw a month on month growth of over 140%; Beauty brand Bee Blossom grew by 273%; Into YOU saw a month on month growth of 774%; Perlier saw a month on month growth of 385%; DeYou wet wipes increased by 248% month on month; Haitian seasoning increased by 3275% month on month; Yinlu Food saw a month on month increase of 4656%.
After the launch of the big promotion, the consumption vitality of the platform continued to be released, especially with outstanding performance in activities such as the billion yuan subsidy, and multiple categories achieved excess growth. The person in charge of Pinduoduo's billion yuan subsidy stated that as the big promotion gradually enters its peak period, Pinduoduo's billion yuan subsidy will continue to increase its subsidy efforts, and the 2600 yuan consumption voucher zone will continue to expand the category range, urging merchants to sell more goods and consumers to benefit more.
