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After 2020, the classic Harry Potter film series once again appeared on the big screen in China.
On October 11th, the first installment of the film series, "Harry Potter and the Philosopher's Stone," was officially released. With a screening rate of 6.4%, it earned 22.5% of the box office on the same day, with a daily box office of 10.65 million yuan, ranking second in the market. The average number of people and attendance at the set also ranked first in the market that day.
The Harry Potter film series consists of 8 movies. From 2002 to 2011, these 8 movies have been successively released in domestic cinemas. In August 2020, the first installment of the film series, "Harry Potter and the Philosopher's Stone," was also re released in domestic cinemas, and this overall re release of the eight films was the first of its kind.
All 8 Harry Potter books will be re released
The Harry Potter film series is based on the famous British author J Adapted from K Rowling's bestselling novel of the same name.
The film tells the story of a boy who has lost both parents. On his 11th birthday, he discovers his true identity - he is the son of a magician and possesses unique and mysterious powers. Harry was subsequently admitted to Hogwarts School of Witchcraft and Wizardry and embarked on an adventurous journey.
The Harry Potter film series is produced by Warner Bros. Pictures in the United States. The first installment of the series, Harry Potter and the Philosopher's Stone, was released in the UK on November 4, 2001. In the following 10 years, 7 more films in this series were produced and released globally from 2002 to 2011.
Many Chinese audiences are also very familiar with the Harry Potter film series. On January 26, 2002, "Harry Potter and the Philosopher's Stone" was released in China, and the following seven films were also released successively. Through the series of movies, Harry Potter has also accumulated a large number of loyal fans in China, laying a solid foundation for its subsequent IP development.
From a box office perspective, the Harry Potter film series has achieved tremendous success worldwide. In August 2011, shortly after the release of the final installment of the film series "Harry Potter and the Deathly Hallows (Part 2)", the global box office reached 1.134 billion US dollars, surpassing "The Lord of the Rings 3" and ranking third in film history, only behind "Avatar" and "Titanic". As of now, several Harry Potter films have entered the top 30 global box office rankings.
Although Harry Potter was released earlier in China, it still achieved good box office results. Especially in August 2020, the new 4K restored 3D version of Harry Potter and the Philosopher's Stone made its global debut in theaters, attracting a large number of Chinese audiences. After its re release, the film's cumulative domestic box office exceeded 260 million yuan.
In addition to this re release, in 2013, Warner Bros. Pictures provided 8 Harry Potter films for fans during the Beijing International Film Festival, but this series of films was the first commercial re release in domestic cinemas.
According to Warner Bros. 'latest announcement, the 8 films in this series will be re released in domestic cinemas over the next month, following a weekly release schedule. Among them, the first film in the series was released on October 11th, and the last film in the series was released on November 29th.
The industry expects the overall re release of this film series to achieve good box office results and to some extent drive the recovery of the domestic film market.
Imported films enrich market supply
Imported films play an important role in the domestic film market. Although the proportion of imported films in box office has declined in recent years, based on the situation in the past two years, imported films still have important significance in enriching market supply and driving film consumption during relatively flat box office periods and non core time slots.
Since 2024, there have been two imported films in the top ten domestic box office rankings, "Godzilla vs. King Kong: Rise of the Empire" and "Alien: Deadly Ship". The two films will be released during the low box office period after the Spring Festival on March 29, 2024, and in the later stages of the summer season on August 16, 2024.
China Film Group is currently the only company that undertakes the import business of overseas films. The company has recently stated multiple times that it will continue to enrich the supply of imported films.
Recently, some investors have expressed to Chinese cinema that "seeing all eight films in the Harry Potter series being re released is good news for the current sluggish market, and they also hope that this re release will have a qualitative improvement in screening quality. Can the management organize more re screenings of classic imported films with different themes, preferably forming a long-term screening.
Chinese film responded by stating that the company will carefully study and promote the re release of more excellent imported films in China to meet the needs of the audience.
At the 2024 semi annual performance briefing held at the end of September, Fu Ruoqing, Chairman and General Manager of China Film, talked about the current fluctuations in box office performance in the film market. He stated that from the past two periods, the main reason for the lack of driving force from top films to the market is that both domestic and imported films need to be significantly improved in terms of supply quantity and quality; The demands of the audience are rapidly iterating, and the differentiation and diversification of the screening end are imperative.
For imported films, Chinese film executives explain that the supply of imported films is mainly to meet the needs of the audience. For films that are highly anticipated and demanded by the audience, the company will actively coordinate with the film source and strive to introduce and distribute them. Since the beginning of this year, more than 60 imported films have been released nationwide, with a total box office of over 7.7 billion yuan. There will be several excellent imported films released before the end of the year. The company will strive to provide high-quality imported films from multiple countries and genres to the audience, enriching the film market supply.