Recently, many places have conducted land auctions.
On September 20th, a piece of land in Jinjiang District, Chengdu, Sichuan Province was sold, attracting more than ten companies to participate in bidding. In the end, Beike Home, a subsidiary of Beike, won the bid with a total price of about 1.077 billion yuan and a floor price of 27300 yuan/m; sup2;， The premium rate is 42%, setting a new high for land auction floor prices in Chengdu.
It is worth noting that this is the second time that Beihao Home has acquired land and the first time it has independently operated a plot of land. Previously, it had acquired land in Xi'an through a cooperative model.
On the same day, Hangzhou once again sold three residential land parcels. In the end, one parcel was sold at the bottom price and two parcels were sold at a premium, with a total transaction amount of 4.52 billion yuan.
Industry insiders believe that the high price transaction of the Chengdu plot fully reflects the high popularity and market recognition of the Financial City Phase III sector in the current Chengdu market. However, the popularity of land auctions in Hangzhou has significantly declined, and real estate companies are returning to cautious and rational land acquisition. It is expected that the popularity of land auctions will continue to differentiate in the near future.
Beike acquires Chengdu residential land at a high premium
On September 20th, Chengdu welcomed a heavyweight land auction. The plot is located in Groups 6 and 7 of Zhuguosi Village, Liujiang Street, Jinjiang District, with a construction land area of 15777.47 square meters; sup2;， Planned building area of 39443.68m; sup2;， The building has a height limit of 60m, a plot ratio of 2.5, a starting total price of approximately 757 million yuan, and a starting floor price of 19200 yuan/m; sup2;， Before the start of filming, the floor price of the plot had already reached a new high in Jinjiang District and the second highest in Chengdu.
It is reported that the plot is located in the third phase of the Financial City, with a high starting point and high planning, attracting more than ten enterprises including Greentown, Yuexiu, Jianfa, CMB, Joy City, Jiaozi Financial Holdings, Jinmao and Sichuan Joint Investment Consortium, and Beihaojia to participate in the bidding. After 82 rounds of bidding, Beihaojia, a subsidiary of Beike, won the bid with a total price of about 1.077 billion yuan and a floor price of 27300 yuan/m& sup2;， The premium rate is 42%, setting a new high for land auction floor prices in Chengdu.
The Sichuan branch of Zhongzhi Research Institute pointed out that this is the first time that Beike has successfully acquired land in the Chengdu land auction market. This plot of land once again broke the record for floor price in Chengdu. Previously, it was a 53 acre plot of land sold in the Linjiaba area of Jinjiang District in April this year, with a floor price of 24500 yuan/m; sup2;， Won by Jin Mao.
According to the Sichuan branch of the Zhongzhi Research Institute, this plot of land is the second residential land auction after the regional planning adjustment of the third phase of the Financial City. It is also the first residential land auction of the third phase of the Financial City after the cancellation of the "double limit policy on housing prices and land prices" in Chengdu (referred to as "double limit land"). The first project of Financial City Phase III was a 29 acre "double restricted land" that was sold in June last year, with a floor price of 20700 yuan/m by China Resources Land; sup2;、 Clear water house price limit of 36000 yuan/m& sup2; Transaction, entered the market in the first half of this year as "Financial City · Jinchengfu", with an average total price of over ten million yuan, and sold out quickly in both openings. The high price transaction of this plot of land also fully reflects the high popularity and market recognition of the Financial City Phase III sector in the current Chengdu market.
The Sichuan branch of the Zhongzhi Research Institute stated that the land auction site has sufficient scarcity, and the high premium transaction is considered normal in the industry. From the perspective of the overall land market in Chengdu, it is still in a low consolidation period, and non core land plots are expected to maintain low popularity. At the same time, this plot of land was sold after the release of the "Chengdu Urban Planning and Management Technical Regulations (2024)" on June 20 in Chengdu. The project has greater potential for product development and also poses higher challenges to the product strength of the land acquisition enterprises.
It is reported that since its establishment in July 2023, Beihaojia has formed a diversified and specialized team including AI algorithms, data products, customer research, design and construction, marketing planning, etc. The Beihaojia team has conducted research and learning on hundreds of real estate projects in key cities across the country, clarifying the positioning of a "data-driven residential development service platform" and establishing a "1+2 business model" with "C2M product solutions supported by big data" as the core, supplemented by "flexible and diverse funding solutions" and "efficient customer acquisition marketing solutions integrated online and offline". At present, Beihaojia has cooperative projects of this model in Xi'an and other places.
Beike stated that this is the second time Beihaojia has acquired land and the first time Beihaojia has independently operated a plot of land. The initial positioning of the project is high-end products, and all aspects of land acquisition, positioning, design, marketing, etc. will fully reflect Beihaojia's C2M (from consumers to manufacturers) concept.
However, Xu Wangang, Vice Chairman of Beike Group and CEO of Beihaojia, stated that independently managing a project does not mean that Beihaojia wants to become a real estate developer. The main purpose is to better verify the implementation ability of our C2M product solution and enhance the trust of our partners in the "1+2 business model". The vision of Beihaojia's "data-driven residential development service platform" remains unchanged, and it will build a new real estate development model with C2M, providing comprehensive solutions of "1+2 business model" for partners such as developers, construction agents, and owners.
Transaction amount of 3 parcels of land in Hangzhou is 4.52 billion
On September 20th, Hangzhou once again sold three residential land parcels. In the end, one parcel was sold at the bottom price and two parcels were sold at a premium, with a total transaction amount of 4.52 billion yuan.
Among them, the XH02203-03 plot of the Shuangqiao unit is located in the Yungu area, adjacent to the Alibaba Yungu Park, with a starting price of 1.451 billion yuan and a construction land area of 60078m; sup2;， Planned building area of 150195m; sup2;。 The average selling price of the unfinished commercial housing built on this plot shall not exceed 25000 yuan/m; sup2;， And the highest unit price for gross and defective sales shall not exceed 27500 yuan/m& sup2;， If implementing decoration sales, the decoration price shall not exceed 3000 yuan/m& sup2;。 The plot of land only received one round of bidding, and was ultimately won by a consortium of Vanke and Hangzhou Metro Group at a bottom price of about 1.451 billion yuan, with a transaction floor price of 9660 yuan/m& sup2;。
XS070102-32 plot in Shibei unit of Xiaoshan urban area (West plot of Information Harbor Middle School), with a starting price of 1.206 billion yuan and a construction land area of 26808 square meters; sup2;， Planned building area 48254.4m& sup2;， The building height limit is 54m. The average selling price of the unfinished commercial housing built on this plot shall not exceed 37300 yuan/m& sup2; And the highest unit price for raw material sales shall not exceed 41030 yuan/m& sup2;， If implementing decoration sales, the decoration price shall not exceed 4000 yuan/m& sup2;。 After 21 rounds of bidding, the plot was finally won by Greentown for a total price of approximately 1.406 billion yuan, with a transaction floor price of 29145 yuan/m; sup2;， The premium rate is 16.58%.
The YH030502-13 plot in Liangzhu East Unit, Yuhang District, has a starting price of 1.634 billion yuan and a construction land area of 59429 square meters; sup2;， Planned building area of 148573m; sup2;。 After 4 rounds of bidding, the plot was finally won by Jianhang Real Estate for a total price of approximately 1.664 billion yuan, with a transaction floor price of 11202 yuan/m; sup2;， The premium rate is 1.84%.
According to a student from the Executive Vice President of the East China Region of the Zhongzhi Research Institute, the heat of land auctions in Hangzhou has significantly declined, with an average premium rate of 5.4% for three residential plots and a highest premium rate of 16.6%. The Liangzhu and Yungu plots were sold at low or bottom prices, and real estate companies are returning to cautious and rational land acquisition.
High school students believe that there are three highlights of this land auction in Hangzhou. Firstly, Greentown won the Shibei plot at a premium rate of 16.6%, with a price limit increase of 1800 yuan/m; sup2;。 The plot is located with high-quality supporting facilities such as subway, shopping mall, and school. It is about 700 meters away from the Mingxing Road subway entrance of Line 7, and within 400 meters of the subway entrance of Line 15 (under construction) and Baolong Square. It is separated from Information Harbor Elementary School and Junior High School by the same road, and the living atmosphere is good. The plot ratio is 1.8, and the price limit for new houses is 41300 yuan/m; sup2;， Due to the decrease in plot ratio, the price limit is 39500 yuan/m& sup2; Slightly increased. It was ultimately won by Greentown for 1.41 billion yuan.
Secondly, the price limit for the Liangzhu plot has been lifted, and Jianhang has won it at a low premium of 1.8%. The plot is located at the entrance of Baiyang Metro on Line 2, with good quality. However, the low premium transaction this time is not only a manifestation of insufficient confidence in the current market, but also due to competition pressure. There are still projects such as Tingcuixuan, Xingman, and Run for sale in the adjacent northern new city area, and it cannot be ruled out that there may be price competition. It is worth noting that the Liangzhu plot is located within the ring road, and the cancellation of the price limit also indicates that the unrestricted area will further spread to the urban area.
The third is the Yungu commercial and residential plot supported by Vanke and Hangzhou Metro Group. This plot of land is adjacent to the previously popular Greentown Xihaitang. After its first opening in May 2024, it sold out in just 20 days, with a minimum winning rate of 10.2%, making it extremely popular. The Yungu plot has the same location and supporting conditions, but contains 45000 square meters; sup2; About 30% of commercial properties are sold at the final reserve price.
High school students believe that due to the weak new house transactions during the off-season of July and August, and the lack of significant rebound during the traditional peak season of "Golden September", market confidence is insufficient, and real estate companies are returning to caution and rationality in land acquisition. At present, 5 residential plots have been listed in Hangzhou and will be sold on September 30, October 15, and October 22. The low-density plots in Qianjiang New City, Qiaosi, and Dingqiao (with a plot ratio of 1.1-1.2) still have some highlights, but combined with the current market environment, it is expected that the land auction heat will continue to differentiate.
