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Yu Minhong suddenly stepped down! Once claimed to list this business

楚一帆
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Yu Minhong suddenly reported a new trend!
On September 2nd, according to the official website of Tianyancha, Beijing New Oriental Culture and Tourism Co., Ltd. and its wholly-owned subsidiary Beijing New Oriental Wokaide International Education Travel Co., Ltd. have undergone business changes, with Yu Minhong stepping down as the legal representative of both companies and being succeeded by Yang Zhihui. But the chairman of both companies is still Yu Minhong.
According to public information, Yang Zhihui is the Executive President and Chief Financial Officer of New Oriental Education and Technology Group, as well as the President and Legal Representative of New Oriental Culture and Tourism Group.
According to media reports, Yu Minhong has high hopes for the cultural and tourism business and has publicly stated that the cultural and tourism sector will be listed separately, becoming the third listed company under New Oriental.
According to the 2024 Hurun Global Rich List, Yu Minhong ranks 1577th with a net worth of 16.5 billion yuan. In the future, if the three pillars of education, e-commerce, and cultural tourism run smoothly, their wealth will also skyrocket.
Yu Minhong's preference for cultural and tourism business has long been prominent. He once said, "I do cultural tourism because I want to play and enjoy traveling. Maybe during the process of playing, cultural tourism will be achieved
New Oriental Culture and Tourism was established in July 2023 with a registered capital of 1 billion RMB. The company was previously represented by Yu Minhong as the legal representative and chairman.
In December 2023, Yu Minhong announced that Dong Yuhui would also serve as Vice President of New Oriental Culture and Tourism Group.
Cultural tourism is an important exploration for the growth point of Dongfang Zhenxuan's new business, which also conforms to the layout logic of e-commerce live streaming matrix. In a large e-commerce platform, relying solely on Dongfang Zhenxuan's main live streaming room to digest traffic is limited, and the ceiling of fan purchasing power is visible. Therefore, live streaming e-commerce companies often choose to open other vertical category live streaming rooms under their main brand, "industry insiders pointed out to reporters.
Recently, the conversation between Yu Minhong and Zhou Hongyi has attracted attention.
On the morning of September 1st, Zhou Hongyi released a video of her conversation with Yu Minhong, stating that she had intended to comfort Yu Minhong about the recent online bullying, but unexpectedly Yu Minhong's state was better than her and her composure was very good.
According to a video posted on Weibo by Zhou Hongyi, founder and chairman of 360 Group, he said that he saw a huge amount of online bullying against Yu Minhong a while ago. He originally wanted to comfort Yu Minhong by saying, "When I saw that you were in a better state than me, I wanted to ask you how you maintain this mentality like no one else
In response to this, Yu Minhong said that he also cares about it, but more often than not, he thinks about the impact of these events on his career layout. If this thing itself is something you want to do and there is no way to do it, then you need to find a way to change it. But if it doesn't have much impact on what you want to do, why should you care? What you need to do is focus on what you want to do
Yu Minhong said that his focus is on doing well in New Oriental and Oriental Selection, and taking care of his personal life. So far, these have not been greatly influenced by public opinion on the internet. I have noticed the society's perception of us, but overall, I believe that as long as you move forward in the direction you want to develop, you should not be affected
In addition, Yu Minhong also stated that whether someone praises you, praises you, scolds you, destroys you, or humiliates you, they should not change because of these things. If you change yourself because of these things, it actually indicates that your concentration is not enough.
On August 26th, Dongfang Zhenxuan issued a statement refuting multiple false statements.
Firstly, Dongfang Zhenxuan has never organized any actions such as "12 studios going offline, more than 3000 people operating, over 60000 accounts on various platforms, with a total consumption of over 800000", or "mobilizing all employees and relatives" to smear Dong Yuhui. Regarding this rumor, Dongfang Zhenxuan has obtained evidence and will report it to the relevant departments.
Secondly, in response to Dong Yuhui's remarks such as "using the reward money to buy back the company that goes with Hui", Dongfang Zhenxuan stated that Dong Yuhui's acquisition of all funds from the "Go with Hui" company will be arranged by New Oriental Education Group in addition to Dong Yuhui's full reward.
Thirdly, in response to the statement that "Yu Minhong cashed out 800 million yuan at a high level", Dongfang Zhenxuan stated that since Dongfang Zhenxuan's listing, Yu Minhong has never personally cashed out stocks, but has been increasing his holdings of Dongfang Zhenxuan stocks, showing confidence in the company's long-term development.
On the evening of August 27th, Dongfang Zhenxuan continued to clarify.
Recently, self media outlets such as "Storyteller Tu Tu Tu" and "Zixia Fairy" maliciously fabricated rumors based on the content of Dongfang Zhenxuan's financial report, claiming that "a certain external field wants to collect money from the local government," "collect publicity fees from local governments," and "Dong Yuhui blocked Mr. Yu's financial path." Dongfang Zhenxuan stated that the amount disclosed in the financial report is not a "publicity fee" collected from various cultural and tourism industries, but a compliant and legal tax subsidy. This also includes the relevant subsidies applied for by the "Yuhui Tongxing" company (which have been deposited into the "Yuhui Tongxing" account).
Dongfang Zhenxuan stated that since July 2022, it has held provincial-level outdoor live streaming events in 23 provinces, autonomous regions, and municipalities directly under the central government in China. During this period, Dongfang Zhenxuan never charged any so-called "publicity fees" to local governments, nor did it charge any "pit fees" to any enterprises or businesses.
On the evening of August 27th, Yu Minhong posted a supplementary post on his personal social media platform regarding the debunking statement released by Dongfang Zhenxuan on August 26th.
Yu Minhong mentioned in the article that he is not an investor in Phoenix Net Finance. In addition, after being separated from Dongfang Zhenxuan, some former employees, teachers, managers, and external individuals who have left New Oriental have discussed and commented on the incident online. The above views have nothing to do with Yu Minhong, who has never provided any money, information, authorization, or instructions to anyone regarding the incident.
Regarding the issue of "prohibition of speech", Yu Minhong stated that there are some customary confidentiality requirements for the transaction terms of both parties in the divestment contract, but it does not prohibit either party from answering or accepting interviews on issues other than confidentiality clauses, nor does it prohibit either party from responding to external defamation or rumors. Yu Minhong stated that he and Dong Yuhui had sufficient communication, and both parties were free to respond, file complaints, sue or report false information and rumors to the police.
Yu Minhong calls for "Walking with Hui" and Dongfang Zhenxuan to develop in a harmonious and inclusive environment, and continue to strive to provide high-quality content, products, and services for users and friends.
Daily Economic News Comprehensive 21st Century Economic Report, Tianyancha Official Website, Public Information
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