15.7%! Metropolitan Life Insurance's MDRT channel ranks among the top in the industry, with elite agent construction promoting high-quality development of insurance companies
Lily8911
发表于 2024-7-11 16:14:07
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15.7%! This year, the number of registered MDRT members in the consultant marketing channel of Sino US Liantai Metropolitan Life Insurance Co., Ltd. (hereinafter referred to as "Metropolitan Life") continued to rank among the top life insurance companies in Chinese Mainland... On July 10 local time in the United States, the Million Dollar Round Table (hereinafter referred to as "MDRT") officially announced the latest global MDRT registered members. Among them, the total number of MDRT members of Metropolitan Life Insurance Co., Ltd. has grown significantly, ranking the second in terms of the size of joint venture foreign-funded life insurance companies in Chinese Mainland. This also indicates that the construction of elite agents has become an important "driving engine" to promote the high-quality development of the company, and Metropolitan Life Insurance has achieved new results in practicing insurance connotation development and characteristic operation.
Leading the industry in terms of MDRT channel proportion, demonstrating the high-quality development achievements of MetLife Insurance
MDRT is an international association composed of life insurance and wealth management professionals, and is a top honor hall in the global life insurance industry. In 2024, there will be over 90000 registered members worldwide. MDRT has always been known as the "crown jewel" in the global life insurance agent field, and is an important benchmark for measuring the development achievements of the agent industry.
According to the list of 2024 Top100 Companies (Global) released by MDRT on July 10, local time, in 2024, the total number of MDRT registered members in Chinese Mainland will exceed 21000. Among them, the number of MDRT registered members of Zhongmei Liantai Metropolitan Life Insurance Co., Ltd. exceeded 1200, an increase of 35% compared to last year. In other words, in Chinese Mainland, one out of every 18 MDRT members is from MetLife.
Meanwhile, MetLife's MDRT registered membership size ranks 18th globally in the 2024 Top 100 Companies (Global); In Chinese Mainland, it ranks 4th among life insurance companies and 2nd among foreign-funded life insurance companies.
It is worth mentioning that the number of MDRT members of Metropolitan Life Insurance accounted for 15.7% of the total number of its channels at one fell swoop - the proportion increased by nearly 5 percentage points year-on-year, and it continues to rank first in Chinese Mainland.
'Abundant MDRT production' has become a distinctive label, elite agents have become the driving force for development
In fact, in recent years, "abundant MDRT" has become a unique label for MetLife.
Further analysis of the "Membership Map" of Metropolitan Life's MDRT reveals that the development of elite agents is showing a trend of "better for better". In 2024, the total number of MDRT lifetime members in the company exceeded 30. In addition, Zuo Jun, a life insurance planner from MetLife, was successfully elected as a global council member of MDRT for the year 2025. Zhang Danyi, a life insurance planner from Jiangsu Branch, Luo Xiali, a life insurance planner from Shanghai Branch, and Zhao Qian, a life insurance planner from Liaoning Branch, were elected as regional chairs of MDRT China.
On the other hand, MDRT is no longer just a benchmark for measuring the individual abilities of agents. The MDRT team has already blossomed everywhere in MetLife. At present, the MDRT members of the 38 life insurance planning teams of MetLife Insurance account for over 25%. It is worth noting that 74.1% of MDRT members at MetLife are women. In the workplace atmosphere of "diversity, fairness, and inclusiveness" that the company strives to create, various talents have achieved extraordinary success in the career development of life insurance planners.
At MetLife, this team of high-quality, high-capacity, and high-income life insurance planners has become a backbone force for the high-quality development of life insurance. According to annual report data, in 2023, MetLife's original insurance premium income increased by 15.33% year-on-year, higher than the industry average growth rate; The total asset size has exceeded 100 billion yuan; The first-year premium income of the new policy increased by 37.90% year-on-year. Multiple core indicators demonstrate the fundamental strength of MetLife's continuous improvement in performance and strong value growth momentum. The elite agent team represented by MDRT members has become an important "driving engine" among them.
The construction of elite agents, who are not only planners but also life partners, has entered a new stage
The annual release of official MDRT data can also be regarded as a barometer of the development level of agents in various insurance companies. Industry insiders believe that behind this year's impressive numbers is MetLife's deep understanding and practice of MDRT culture, which also indicates that its elite agent construction has entered a new stage.
At MetLife, life insurance planners highly value the MDRT culture and are committed to becoming industry elites. It is reported that since its establishment in 2005, MetLife has been deeply involved in the construction of MDRT culture from various aspects, building an elite agent team for consultant marketing channels, and continuously building MDRT elite agents and teams. In 2019, the company took the lead in proposing the consultant marketing channel value proposition of "being a planner, but also a life partner" in the industry. Through four dimensions of professionalism, empathy, elite path, and future dreams, the company redefined the mission, role, and social value of life insurance agents, and shaped the industry benchmark for life insurance agents. This is also highly consistent with the "holistic concept" advocated by MDRT culture. At the same time, the company continues to promote MDRT members to participate in domestic and international exchange and communication conferences, learn from world-class life insurance talents, and share best practices and innovations with peers, promoting growth through learning, communication, and sharing innovative ideas.
Regarding this, Yu Jian, Chief Consultant Marketing Officer of MetLife Insurance, stated that MetLife Insurance has always adhered to the requirements of implementing insurance connotation based development and characteristic operation. To continuously build a first-class and industry-leading elite agent team in China, MetLife continues to implement the "New Era Elite Plan", providing clear career development plans and cultivating future elites and team leaders; At the same time, we will build a comprehensive talent cultivation system and cultivate high-quality professional talents. We will adhere to the elite agent route, build sincere and effective life partnerships between clients, life insurance planners, and companies, provide more personalized and comprehensive financial and insurance services to our customers, and work together with all parties to shape a better future through practical actions, "he said.
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声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
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