"Good Morning!"
With Cook's classic opening quote, Apple's annual World Developers Conference (WWDC24) has arrived. The developer conference will meet with consumers on June 10th local time in the United States and early morning on June 11th Beijing time. In addition to regular system updates such as iOS 18, iPadOS 18, macOS Sequoia, and watchOS 11, the long rumored "Apple Intelligence" suite, as well as its collaboration with OpenAI, have finally made their debut in front of the world.
At the meeting, Apple released the following message:
1. Apple announced a partnership with OpenAI to integrate their ChatGPT. Apple has announced that it can directly call ChatGPT in the system, as long as you agree and there is no need to create an account, existing accounts can be associated.
2. Apple announced the "Apple Intelligence" suite around AI features, which can prioritize push notifications, summarize text, and generate images.
3. Apple has released VisionOS 2, the operating system for Vision Pro, which uses robot learning to create spatial and 3D images.
4. The Apple headset Vision Pro will be launched in China, Japan, and Singapore. The starting price of the Chinese version is 29999 RMB. Pre orders are accepted at 9am on June 14th and will be available for sale on June 28th.
5. Apple announces the launch of the calculator application on the iPad.
6. Apple has released macOS 15, which will feature a feature called "iPhone mirroring" that allows users to operate iPhones using a Mac.
7. Apple has proposed the concept of "private cloud computing": "Apple Intelligence" will enable cloud computing mode on dedicated servers using Apple chips, ensuring the privacy and security of user data.
8. Apple announced the launch of satellite SMS functionality for iMessage and SMS applications.
9. Apple has released updates for systems such as iOS 18, iPadOS 18, and WatchOS 11.
What is "Apple Intelligence"?
What devices can be used?
Apple has finally released long-awaited new AI features, including tools supported by ChatGPT from OpenAI, promising to provide users with personalized, secure, and deeply integrated technologies into Apple software.
Apple Senior Vice President Craig Federighi stated at the company's annual Global Developers Conference that the AI platform called "Apple Intelligence" can help summarize text, create original images, and extract the most relevant data when users need it. Apple also announced new versions of its iPhone, iPad, and Mac operating systems.
Collaborating with OpenAI will enable Apple users to use ChatGPT solely through Siri without paying any additional fees. Federighi said that users can use the AI feature later this year through beta testing, and there are still some features that will wait until 2025.
OpenAI CEO Sam Altman attended Monday's event and posted on X that he was "very happy" to collaborate with Apple.
Apple defines Apple Intelligence as a personal intelligence system for iPhone, iPad, and Mac, utilizing the capabilities of Apple chips to understand and create language and images, as well as take action across applications.
Since we specifically emphasize chips; Running locally, Apple Intelligence naturally has device side limitations.
Currently, there are only two devices available for iPhone use - iPhone 15 Pro and iPhone 15 Pro Max, but it seems that tablets and computers only require M1 chips (and updated M-series chips).
Apple stated that currently, Apple Intelligence only supports English, and Siri and device languages need to be set to English (in the United States). The company will gradually update the features released today in the next year and support more languages and devices.
In terms of specific AI functions, users can rewrite, proofread, and summarize text in all scenarios through the system wide writing tools (email, memo, Pages, and third-party applications) built into iOS 18, iPadOS 18, and macOS Sequoia, enabling one click grammar proofreading, adjusting wording and tone, and checking for typos. In the "email" application, users can also view emails and receive suggestions for intelligent replies.
For users who are struggling with continuous push notifications on their phones, this update also has a priority notification function - scanning and summarizing a large amount of key information pushed.
In the "memo" and "phone" applications, users can record, transcribe, and summarize audio (initiate recording during calls, and participants will automatically receive notifications). After the call ends, Apple Intelligence will generate a focus.
Other features include: an "image playground" function that can generate custom emoticons, and an erasing function that can recognize and remove photo background interference objects. In the "Memory" function, users only need to enter a description, and the Apple system can use existing image libraries to create "movies with unique narrative arcs.".
Siri's appearance and functionality have also undergone significant upgrades, allowing it to perform hundreds of new operations in Apple and third-party applications, such as sending photos of Saturday barbecue to XXX. With the launch of the screen sensing function, Siri will be able to understand user actions in real-time within the application and provide feedback.
Finally, there is the integration of Apple and ChatGPT. Users can call Siri and call ChatGPT in the writing tool of the whole system to realize functions such as chat robot and image generation. Apple users can access GPT-4o for free without creating an account, and ChatGPT subscribers can connect to their account and directly access the paid feature in the Apple system. Apple stated that it will also introduce more AI models in the future.
Musk angrily criticizes Apple for teaming up with OpenAI to consider banning Apple devices from entering my company
Apple announced a collaboration with OpenAI in the field of AI and will integrate the latter's GPT-4o functionality into Apple devices.
Regarding this, Musk posted that if Apple integrates OpenAI at the operating system level, he will prohibit Apple devices from entering his own company. Musk said that would be an unacceptable safety hazard. Musk also said that visitors will be required to check their Apple devices at the door.
Musk added that Apple is not smart enough to develop its own artificial intelligence, but it can ensure that OpenAI protects your security and privacy, which is obviously absurd. Apple has no idea what will happen after handing over your data to OpenAI, and doing so is completely selling out users.
The starting price of Vision Pro Chinese version is 29999 yuan
At the press conference, Apple also released other content.
Referring to the design of the iPhone, Canon has developed a lens specifically for shooting spatial videos, which is also the only new hardware for the entire launch event.
After the release of the new Vision system, Cook announced that Vision Pro will be available in 8 countries/regions, and the Chinese market will start pre ordering from 9am this Friday (June 14th) and officially launch on June 28th. According to the official website of Apple China, the starting price is 29999 yuan.
Mike Rockwell, Vice President of Apple's Technology Development Team and Vice President of Vision Products, announced an operating system update for Vision Pro. Four months after its launch, Vision Pro will launch its second-generation system, VisionOS 2. According to Rockwell, Vision Pro currently has over 2000 application apps and 1.5 million apps for iPhones and iPads.
IOS 18 can customize the home screen, send SMS via satellite, add a click to pay function in the wallet app, make major changes to the photo app, and support RCS SMS.
Craig Federighi, Senior Vice President of Apple Software Engineering, takes the stage to introduce the new iOS system, iOS 18. The new features of the system include customizing the home screen. Users can arrange apps in new ways, change colors, and adjust the brightness of apps. For example, users can arrange apps around photos they set as backgrounds, so that photos are not obscured. A brand new control center. Users can group controls for easier use. The new "Control Library" can be used to customize content. Privacy updates. Users can lock the app so that others cannot view or access information without authentication. A new method for using iPhone SMS messages. Users can add new effects to the text and click to respond with new emoticons. When clicking reply, they can use any emoticon or emoticon pack. Send mobile text messages via satellite. Users will be able to send iMessage and SMS messages via satellite. Upgrade the classification function of the email app Mail. Users will be able to filter emails by category, which will be launched later this year. IPhone has Game Mode. If users play games on an iPhone supported by iOS 18, the phone will minimize background activity and increase support for wireless controllers and AirPods. Apple's photo app Photos has undergone major changes, making it easier for users to search for photos. Photos is now a single grid with a gallery at the bottom.
Apple has announced new features for its audio products, including wireless earphones such as AirPods, which can now detect a user's head movements to answer or reject calls. Users can nod to answer or shake their heads to reject calls. AirPods Pro can now isolate user sound, even in noisy background audio.
Apple announces the new generation of smartwatch system WatchOS11. The new feature includes a feature called "Training Load", and the customizability of fitness applications has also been enhanced. Apple watches now also support cross translation function. What worries investors is that Apple seems to have returned to the era of using "machine learning" and "algorithms" to refer to AI.
Finally, Apple also updated PadOS 18 and macOS 15 (i.e. Sequoia system). Among them, there is an update that has the potential to impact Weibo hot searches: Apple announces the launch of the calculator application on the iPad!
However, the capital market is not satisfied with Apple AI. At the end of the press conference, Apple's stock price fell nearly 1.9%, with a maximum intraday drop of 2.4%. As of the close of the US stock market, Apple's stock price has fallen 1.91%. Google rose over 1% in the short term, while Microsoft also slightly rose.