On the eve of the 8th "China Brand Day" on May 9th, the "2024 8th China Listed Company Brand Value List Conference" was held in Shenzhen, with Chengdu Media Group and Shenzhen Newspaper Group as guiding units, jointly organized by Daily Economic News and Shenzhen Business Daily, and academic support from the China Enterprise Research Center of Tsinghua University School of Economics and Management.
The theme of this conference is "Brand Vitality and New Quality Growth". At the meeting, the "2024 China Listed Company Brand Value List" series of rankings were grandly announced, and Toyota Motor was listed as the "Top 100 China Listed Company Brand Value List 2024". Regarding the topic of brand value and new quality productivity, Toyota was interviewed by the Daily Economic News reporter.
Toyota believes that green development is an important foundation for high-quality development. As an automotive enterprise transitioning to a mobile transportation company, Toyota is constantly challenging carbon emissions in the field of electrification through technological innovation, committed to achieving carbon neutrality goals through "multi-path technology routes" such as BEV, HEV, PHEV, FCEV, etc; In the field of intelligence, Toyota adheres to the idea of "creating a future of mobile travel full of diversity and smiles", striving to bring more safe, comfortable, and convenient high-quality experiences to users' travel.
In order to match the development speed of the Chinese automotive market and meet the needs of Chinese customers, Toyota continuously strengthens local research and development and cooperation with local enterprises in electrification and intelligence in China, continuously unleashing and unleashing the vitality of the brand in transformation, and jointly creating a new future for automobiles.
It is worth noting that with the goal of transforming into a mobile travel company, Toyota has put forward the slogan "Creating a New Future for Automobiles Together!". The underlying meaning behind this is that Toyota's understanding of sustainable development in the automotive industry is also seen as a sustained driving force for brand value growth.
As a further interpretation of this slogan, Toyota stated that firstly, Toyota aims to contribute to achieving carbon neutrality goals by providing multi-path solutions such as BEV, HEV, PHEV, FCEV, etc. based on the energy situation and living environment of each country and region; Secondly, Toyota should continue to provide everyone with the freedom of mobile travel and achieve "Mobility for All"; Thirdly, it is to make people all over the world smile and become the "best local enterprise" because their lives become colorful. In China, Toyota is focusing on three directions: electrification, intelligence, and diversification, and practicing its promise of "rooted in China" and "mass production happiness" with a Chinese style "inheritance and evolution".