Recently, Baidu's Vice President of Public Relations, Qu Jing, has been on the hot search for her short video content on controversial topics such as labor relations and professional women. On the early morning of May 9th, Qu Jing apologized in a post on her social media about the public opinion controversy caused by her personal words and actions.
Source: Network
Qu Jing stated that before releasing the short video, he did not seek the company's opinion in advance, which does not comply with the relevant procedures and does not represent the company's position. He hereby clarifies and apologizes.
Regarding the controversial content, Qu Jing stated that there were many inappropriate and uncomfortable aspects in the video, which led to misunderstandings of the company's values and corporate culture from the outside, causing serious harm. She sincerely apologizes for this.
Recently, entries such as "Baidu Vice President Says Employee Breakup and Resignation, I Quickly Criticize", "Baidu Vice President Gets Million Fans in 5 Days to Purchase Account Series", and "Baidu PR Demands Team Members to Do Self Media" once made it to the hot search on Weibo.
The protagonist of the topic, Qu Jing, is the Vice President of Baidu Public Relations. Since May, she has released several short videos with controversial content on her personal Tiktok number "I am Qu Jing", involving women in the workplace, labor relations, etc., and has accumulated nearly one million fans.
It is understood that Qu Jing requires every member of the public relations team to create a personal IP on social self media. Qu Jing herself stated that she will lead by example.
In the video released by Qu Jing, the video "Employees break up and resign, and I'll criticize them in seconds" has a high level of online discussion. Qu Jing stated that it is only an employment relationship with employees and there is no obligation to understand their personal situation.
At present, all videos of Qu Jing's Tiktok account are not visible. In her apology, Qu Jing stated that the original intention of posting short videos was to do a good job, but her impatience and improper methods caused discomfort and distress to everyone. She sincerely accepts various criticisms.
She said, "I will seriously improve my personal communication and management methods, correct mistakes, care more about my colleagues, and humbly listen to everyone's valuable suggestions in practice."