Recently, the Department of Culture and Tourism of Guizhou Province and Ctrip Group jointly launched the theme promotion activities of "Come to Guizhou to Mount Spring" and "Experience Ethnic Life in Guizhou". At the event, the two sides jointly invited 9 tourism experts with millions of fans as "Guizhou Novel Tourism Experience Masters" to visit characteristic villages, experience traditional ethnic costumes, and trace intangible cultural heritage through a scenario based and role-based cultural and tourism experience, continuously igniting the tourism fever in Guizhou.
According to data from the Ctrip platform, since March, Guizhou has soared to second place in the domestic tourism destination geothermal index ranking; In mid to late March, the number of purchases of tourism route products in Guizhou increased by 103.42% month on month; During the Qingming Festival holiday, on April 5th, the number of online tourists in Guizhou increased by 100.4% year-on-year, and the promotional effect of the event was significant.
It is worth mentioning that this event has also customized and created three private tour routes with the same design as "Intangible Cultural Heritage Tracking · Ethnic Travel Photography Tour", "Mountains and Rivers, Peaks and Forests · Ethnic Travel Photography Tour", and "Luxury Fragrance Hometown · Ethnic Travel Photography Tour". The event fully leverages Ctrip's resource integration capabilities and communication advantages, using diverse combination communication methods to promote high-quality cultural and tourism products in Guizhou, attracting the attention of citizens and tourists to Guizhou and entering Guizhou. At the same time, exploring new highlights of Guizhou's cultural and tourism industry from multiple perspectives and promoting the growth of Guizhou's tourism economy.
The relevant person in charge of Ctrip stated that in the future, Ctrip Group will continue to leverage its advantages, promote more new experiences in Guizhou tourism, and inject new momentum into the high-quality development of Guizhou tourism.