Within 40 minutes, the order volume exceeded 100000 and the number of viewers exceeded 13 million, breaking the historical peak!
This is the transcript of Liu Qiangdong's debut live broadcast of "Purchasing and Selling Dongge AI Digital People" on the evening of April 16th.
Previously, Liu Qiangdong responded to netizens shouting, "Please come out for live streaming," and met everyone in the form of a digital person during the live broadcast. He also chose to make his debut in the sales live broadcast rooms of JD Supermarket and JD Home Appliances at the same time.
According to data from JD.com Supermarket, the AI digital person on the purchasing and sales platform has been broadcasted for 30 minutes, with over ten million viewers in the live broadcast room; In just 40 minutes, the number of viewers in the live broadcast room exceeded 13 million, creating the highest number of viewers since the launch of JD Supermarket's sales live broadcast room; The average duration of user stay during live streaming reaches 5.6 times the daily average.
During the live broadcast, Dongge AI digital person explained 13 products, and the overall order volume increased by 7.6 times compared to last Sunday; JD Supermarket's "billion yuan agricultural subsidy" products saw a 5.7 times increase in transaction volume compared to last Sunday after half an hour of broadcasting.
During the premiere of the live broadcast, Caimai Dongge AI Digital also officially announced the "Ten Billion Agricultural Subsidies" project launched by JD Supermarket, bringing consumers high-quality agricultural specialties at the lowest price on the entire network.
In March of this year, JD Supermarket launched the "Billion Agricultural Subsidies" event, planning to invest 10 billion yuan in subsidizing agricultural products over the next three years, so that consumers can enjoy the lowest quality agricultural specialties on the entire network.
Billion yuan agricultural subsidies cover multiple categories of agricultural products, including fresh produce, fresh flowers, green plants, and miscellaneous grains. In the early stages of launch, they cover over a thousand commodities, all purchased directly from the fields without any middlemen raising prices. Through subsidies worth billions of yuan, they ensure that they are sold at a cheaper "place of origin price".