Weibo topic # Xiaomi executives deny selling an SU7 and losing 6800 yuan # trending!
On April 15th, it was reported that Citigroup released a research report predicting that Xiaomi would lose an average of 6800 yuan per SU7 sold in 2024, with a total loss of 4.1 billion yuan in the entire car manufacturing business. Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of the Marketing Department in China, responded on Weibo, "This information may have a significant deviation."
On March 28th, regarding the pricing of Xiaomi cars, Lei Jun, the founder, chairman, and CEO of Xiaomi Group, stated at a press conference that they were all losing money.
On the same day, the Legal Department of Ideal Auto announced that recently, Ideal Auto received a user report stating that they saw someone spreading pornographic images captured by the camera inside Ideal Auto's car in a WeChat group. Ideal Automobile has collected relevant evidence and reported the case to the public security organs as soon as possible.
Two days ago, the Legal Department of Ideal Automobile also refuted rumors about recent online rumors such as "Latest Progress of Ideal Automobile Going Abroad" and "Uzbekistan Signing Agreement".
Xiaomi executives responded
Today, it was reported that Citigroup expects the delivery volume of Xiaomi Group's SU7 to reach 5000 to 6000 vehicles in April, with a total annual delivery volume of approximately 55000 to 70000 vehicles. Citigroup also estimates that Xiaomi will lose an average of 6800 yuan per SU7 sold in 2024, with a total loss of 4.1 billion yuan in its entire car manufacturing business.
Regarding this, Xu Jieyun responded on Weibo, saying, "This information may have a significant deviation. After understanding, the report from Citigroup Automotive analysts, which was released on April 2nd, may have underestimated the sales boom of Xiaomi SU7. In the past few weeks, our orders have continued to increase, and we are also working hard to improve our delivery capabilities."
On March 28th, the Xiaomi SU7 was officially launched. At the press conference that evening, the price of Xiaomi SU7 was officially disclosed. Among them, the Xiaomi SU7 Standard Edition is priced at 215900 yuan, the Xiaomi SU7 Pro is priced at 245900 yuan, and the Xiaomi SU7 Max is priced at 299900 yuan. For this pricing, Lei Jun stated that they are all losing money.
After the press conference, Lei Jun said in an interview with the media, "In the pure electric car industry, besides Tesla, I don't know which one is still making money. The pricing of the Xiaomi SU7 should not only make consumers feel that we have sincerity, but also that we can afford the losses. 229000 yuan was our original pricing, and the top of the line version was originally priced at 350000 yuan, but later (the car company lowered the price) confused us, so we decided to pursue sincerity to the end. The standard version was priced 30000 yuan lower than the Tesla Model 3, and the Max version was set at 299000 yuan."
According to data released by Xiaomi Motors, within 24 hours of its launch, the Xiaomi SU7 has a total order of 88898 units. However, Xiaomi's "big order" orders can be refunded within 7 days if consumers do not lock the order. If it exceeds 7 days, the order will be automatically locked and cannot be refunded.
On April 3rd, at the delivery ceremony of the first batch of Xiaomi SU7, Lei Jun revealed that the current order quantity of Xiaomi SU7 has exceeded 100000 units, and the number of lock orders has exceeded 40000 units.
Ideal car: Alarm triggered
On April 15th, the Legal Department of Ideal Automobile announced that it had recently received a user report stating that it had seen someone spreading pornographic images captured by the camera inside Ideal Automobile's car in a WeChat group.
In response to this, Ideal Automobile solemnly declares: "We have delivered over 700000 Ideal Automobile vehicles, and none of them have the ability to remotely view, store images, audio, and videos through their in car sensors. We prioritize privacy, and even the dash cam only allows local storage by car owners and does not record sound. Ideal Automobile respects and protects user privacy and security, and all data processing activities comply with relevant national laws and regulations. For criminals who use artificial means to create and spread online rumors, Ideal Automobile has collected relevant evidence and reported to the public security organs as soon as possible."
Just two days ago, the Legal Department of Ideal Automobile refuted rumors about recent online rumors such as "Latest Progress of Ideal Automobile Going Abroad" and "Uzbekistan Signing Agreement".
Ideal Automobile stated that after investigation, it was found that the "Uzbekistan sales authorization signing" displayed in some online images was not an official act of Ideal Automobile. The images were fabricated and spread false information under the name of Ideal Automobile.
In addition, Ideal Automobile has not organized or received any factory visits to dealers. Regarding the description of personnel entering Ideal Automobile's factory for visits, Ideal Automobile has collected relevant evidence and reported to the public security organs. The specific situation needs to wait for the investigation results of the police.
It is worth mentioning that Ideal Automobile recently announced that the new Ideal L6 product launch event will be held at 20:00 on April 18th.
It is understood that the Ideal L6 is the first model of Ideal Automobile priced below 300000 yuan. At present, in the Chinese market, the passenger car market with a price range of 200000 to 300000 yuan has a broader space compared to the passenger car market with a price range of over 300000 yuan. According to Cui Dongshu, Secretary General of the China Association of Automobile Manufacturers, the proportion of retail sales of passenger cars in the price range of 200000 to 300000 yuan in the Chinese market in 2023 is 15.9%, the proportion of retail sales in the price range of 300000 to 400000 yuan is 11%, and the proportion of retail sales in the price range of over 400000 yuan is 3.2%.
