On the evening of October 24th at 8pm, the pre-sale of the Tmall Double 11 in 2023 began, and the brand's transactions began with strong growth. Within one hour, there were over 1300 brands with a year-on-year increase in transaction volume of over 200%, and nearly 700 brands with a year-on-year increase of over 500%. Brands such as Pereira, L'Oreal, Haier, Fiele, Lancome, Midea, Guerlain, Nike, etc. are competing to exceed 100 million yuan in transaction volume, and have also entered the "100 million yuan club" with first-rate domestic new brands.
Data shows that domestic beauty products have become one of the most popular categories for pre-sale on Tmall Double 11. Within one hour, more than 500000 pieces of Pelaia ruby face cream 3.0 were sold; More than 400000 pieces of makeup remover were sold book by book, and more than 300000 pieces of Hua Zhiming Swan Ballet Lip Glaze and Peraya "Morning C Night A" Double Anti essence were sold; Jimeng's year-on-year growth exceeded 8000%, Kefumei's year-on-year growth exceeded 4900%, and the initial year-on-year growth exceeded 2500%, leading the industry in terms of growth rate.
The iPhone 15, which has a bottom price across the entire network, has also been eagerly sought after by consumers. Within one hour of opening, the 5198 yuan iPhone 15 was sold out 6 times with a 10 billion yuan subsidy on Taobao, and the iPhone 15 Pro Max was sold out 8 times. Multiple merchants rushed to restock overnight. In addition, niche demand such as esports is on the rise, with gaming devices growing by 150% year-on-year in the first hour. Intelligent flight equipment such as drones increased by 300%, embedded refrigerators increased by 450% year-on-year, and kitchen air conditioners increased by 1800% year-on-year; Nearly 160 brands, including Nintendo, vivo, DJI, Meizu, Leifen, Dell, have grown by over 100%.
During the autumn and winter seasons, sports shoes and clothing are selling well. In the first hour of sale, THE NOTH FACE, URBAN EXPLORION, GUIZHOU HU, FILE, Archaeopteryx, 361& Deg Puma, Lululemon, and other 103 brands have sold more than last year's pre-sale first day. This year's booming CityWalk has given rise to a craze for city walking and short distance strolls, with Feile Mars shoes selling over 24 million yuan in the first hour; The North Side Down Charge Coat, which combines fashion and professional outdoor functions, has a pre-sale of over 30 million yuan in the first hour.
At the end of the year, the new home has also reached a peak. After one hour of sales, the Tmall home furnishing industry saw a year-on-year growth of over 50%, and 543 brands sold more than all of last year. Among them, Aoyama Meisu and Yado Planet exceeded last year's full day by 10 minutes, while Golden Cicada curtains sold for 20 minutes exceeded last year's pre-sale full cycle. Mr. Bang and Opp's first hour exceeded last year's full day by three times, and Luo Lai's first hour increased by over 500% compared to last year.
The consumption of "Yueji" has also experienced explosive growth. The pre-sale transactions of jewelry and accessories increased by over 600% year-on-year, and the travel tropical lifestyle services increased by 117% year-on-year; Consumption of alcoholic beverages has exploded, with Wuliangye pre-sales exceeding 100 million yuan, Rentouma flagship store increasing by 1900% year-on-year, Starbucks flagship store increasing by 800% year-on-year, Xijiu flagship store increasing by 460% year-on-year, and Naixue flagship store increasing by 390% year-on-year.