Our reporter Wang Lixin, intern journalist Liang Aonan
On March 21st, Starbucks China announced that its previously launched olive oil coffee - Elemental series drinks in overseas markets will debut in the Chinese market on March 22nd, covering over 100 Starbucks premium stores and flagship stores in 12 cities including Beijing, Shanghai, and Guangzhou.
It is reported that the main feature of the Italian Olive series drinks is the incorporation of Italian Partanna Extra Virgin Olive Oil into coffee. In February 2023, the Italian La Liga series of beverages made its debut in Milan, Italy, and subsequently entered markets such as the United States, Japan, the United Kingdom, and the Middle East. The Italian Olive series of beverages launched in China this time use Starbucks Gold Roast Concentrate as the coffee base, mixed with coffee beans from Latin America and Africa, presenting a citrus flavor.
"Continuously innovating our products, creating a new wave of coffee experience, and surpassing the expectations of Chinese customers is Starbucks China's unwavering pursuit and mission." Starbucks China Chairman and CEO Wang Jingying said, "This time, we not only introduced the globally acclaimed Elemental series to Chinese customers, but also tailored our exclusive and limited drink - Elemental Lemon Latte - based on our insights and research into the local market. I am full of expectations for the future performance of the Elemental series in the Chinese market."