Since the launch of Ideal Automobile's first pure electric MPV MEGA on March 1st, this car has been accompanied by many controversies and even deeply embroiled in public opinion. A large part of the discussion revolves around the appearance design of MEGA, and even some netizens have maliciously created images of MEGA's appearance.
On March 11th, the day the delivery of Ideal MEGA officially began, Li Xiang, the founder and chairman of Ideal Automobile, who had been silent on social media for nearly a week, finally spoke up.
He said that everyone should be quite clear about what happened in the past ten days. Numerous users and friends worry about us, speak up for us, and continue to help and support us no matter how difficult it may be. I am deeply grateful, this is also the core driving force for our growth.
Regarding the organized illegal and criminal activities that existed in the incident, Li Xiang stated that the company is already using legal means to handle them.
According to public information, the Ideal Car MEGA is known for its spacious interior and high battery life, priced at 559800 yuan. The car adopts an 800V high-voltage platform and is equipped with the Kirin 5C battery pack jointly developed with CATL. The battery capacity is 102.7 kilowatt hours, and the range under CLTC conditions is 710 kilometers. In terms of energy replenishment, Ideal MEGA can achieve a charging speed of 12 minutes and a range of 500 kilometers.
Li Xiang has high hopes for the launch of MEGA and is confident in making it the best-selling product for passenger cars priced over 500000 yuan. At the recently held 2023 performance communication conference call of Ideal Automobile, the management of Ideal Automobile also stated that with the large-scale delivery of MEGA and 2024 Ideal Automobile L7, L8, and L9, it is expected that the delivery volume of Ideal Automobile in the first quarter of 2024 will exceed 100000 vehicles.
However, after the launch of Ideal MEGA, there were constant controversies, with many photos and videos circulating on the internet that mocked it. In addition, there have been reports of lower than expected order volumes for Ideal Automotive MEGA. As of now, the official data of Ideal MEGA has not been released.
Regarding malicious hype and attacks in the market, Li Xiang posted on his social media that he wants to start counterattacking.
Although I am in darkness, I still choose light. If I choose to compromise with darkness, or even join darkness, then I and the people around me will become the ones we dislike, and the society we live in will become increasingly dark. After careful consideration, we have decided to start fighting back, using light to fight back against darkness. I hope more people can work together to create and convey beautiful designs, unique creativity, and happy moments, so that more beautiful images can appear in our lives Li Xiang stated in the article.
Regarding this, He Xiaopeng, Chairman of Xiaopeng Motors, and Yu Chengdong, CEO of Huawei Terminal BG and Chairman of Intelligent Automotive Solutions BU, have all responded with support.
He Xiaopeng said that at the end of last year, we also experienced a huge lesson. For the first time, we understood what a business is like a battlefield, and for the first time, we learned the meaning of "national defense capability".
Yu Chengdong followed up and replied that always choosing brightness is the correct value. If a company's values are messed up, there won't be a bright future. May we work together with the industry, take practical actions, always choose the light, and fight against the darkness with the light.