Our reporter Xie Lan, intern journalist Liang Aonan
On the evening of February 1st, Canada Goose released its financial report for the third quarter of the 2024 fiscal year as of December 31, 2023. Driven by festivals and key consumption nodes, global revenue of Canadian geese increased by 6% year-on-year.
With the growth of physical store sales, global direct channel revenue increased by 14% year-on-year; The proportion of global direct channel sales to total sales reached 84%, higher than 78% in the same quarter of fiscal year 2023.
The financial report shows that during the reporting period, revenue in the Asia Pacific region increased by 62% year-on-year, and sales of clothing and footwear categories doubled compared to the same period last year; All channel sales in the mainland Chinese market have achieved growth, with sales reaching a historic high on Double Eleven.
Meanwhile, Canada Goose announced the appointment of Cheng Tengkuan as the President of the China region, which will take effect immediately. He will be stationed in Shanghai and fully responsible for various businesses in the mainland Chinese market, including commercial, marketing, and financial work.