Beijing Business Daily News (Reporter He Qian and Qiao Xinyi) On January 15th, according to data released by Taobao, more than half of the users who purchase New Year's goods on Taobao are those born in 1995. This also means that the post-95s may be becoming decision-makers for family New Year goods.
According to "Taobao 2024 Taste New Trends", since December this year, the growth rate of fish, shrimp, and meat on Taobao has been very significant, especially for some traditional "big goods" and "hard dishes", such as a half lamb product, whose sales have increased by 130% in the past month compared to the same period last year.
Zhang Peng, the person in charge of the fresh food industry on Taobao and Tmall, introduced that the post-95s adhere to the principle of "the province and the flower", and their annual consumption has shown a "two headed high" trend. This year's Tmall New Year Shopping Festival, there is a batch of extremely cost-effective New Year goods on Taobao, such as 1 yuan 9 packs of avocado puffs, 6 yuan 10 Tujia small eggs, and so on. In addition, as high priced alcoholic beverages, famous wines, foreign wines, and regional wines are also popular New Year products on Tmall.