On September 19th, the first model of NIO's new brand, Ledao, the Ledao L60, was officially launched. The new car is positioned as a home intelligent electric SUV. After adopting BaaS battery rental service, the price of L60 can be as low as 149900 yuan, and the monthly battery rental fee is as low as 599 yuan. The Ledao L60 will be delivered nationwide starting from September 28th. According to Ai Tiecheng, the President of Ledao, the number of available battery swapping stations has reached 304. By the end of 2024, more than 1000 available battery swapping stations will be provided, and more than 200 stores and 350 service centers are planned to be built in 120 cities across the country.
Ledao is one of NIO's new brands, and NIO Chairman Li Bin recently stated that he hopes this new brand can help NIO gain a favorable position in the mass market. From a long-term perspective, with the release of new products and updates to existing products, NIO's monthly delivery volume in the Chinese market can reach 30000 to 40000 vehicles.
NIO R&D personnel introduced that in terms of intelligence, the Ledao L60 applies NIO's underlying technology for the next decade, and the new car is equipped with NT for the first time Coconut's intelligent system, the industry's only vehicle wide operating system "SkyOS · Tianshu", has been fully applied for the first time, achieving true vehicle intelligence and leading the industry in three to five years and becoming mainstream in eight to ten years. Based on this, the Ledao L60 Urban Oasis AI Smart Cabin aims to create an immersive "audio-visual" entertainment space.
The entire Ledao L60 series comes standard with OSD Ledao intelligent driving system, with a national coverage rate of 99.99% for high-speed city navigation assistance NOA. The delivery of full scene navigation assistance NOA has reached 726 cities, covering more than 2700 county-level administrative regions. The success rate of intelligent parking and stable parking is over 99%. The Ledao L60 is also the only model in its class to adopt a full range 900V high-voltage architecture, equipped with a self-developed 900V silicon carbide motor, with a CLTC working condition comprehensive efficiency of 92.3%. In addition, the new car is equipped with the ISS intelligent comfortable braking system, which does not nod when braking and prevents motion sickness for the elderly and children.
In terms of energy replenishment, Ledao Auto shares NIO Power's "rechargeable, replaceable, and upgradable" full scenario energy replenishment service system. According to the plan, by the end of 2024, there will be over 1000 available battery swapping stations, and users can experience the convenient 3-minute fully automatic battery swapping and energy replenishment after picking up their cars. At the same time, the Ledao charging system has connected over 23000 self built supercharging stations and more than one million third-party charging stations, achieving county-level power swapping and charging.
According to NIO's three brand positioning plan, NIO is positioned in the high-end market, targeting both business and family audiences; ONVO Ledao targets mainstream household market users; Firefly is positioned as a premium small car in the Chinese market, serving the needs of families as their second car.