Since the beginning of this winter, the strongest cold air has been fiercely attacking from north to south, and Chongqing has also experienced a wave of severe cooling. It is more important to take precautions to prevent cold and warm weather, and the demand for warm winter consumption has also rapidly increased.
To support warm winter consumption in Chongqing, JD Home Hour Delivery has partnered with well-known local brands and offline merchants in Chongqing to launch an exclusive "Good Products in Chongqing" campaign, offering discounts such as "hot pot ingredients as low as 1 cent", "average price of popular products at 9.9 yuan", and "50% discount on brand good products". With the advantages of an instant consumption model of "online ordering, store delivery, and product delivery within an hour", JD Home Hour Delivery has launched a promotion, Provide consumers with a more efficient and efficient shopping experience.
This event will continue until the end of December. During this period, consumers located in Chongqing can click on the "Houda" channel on the homepage of the JD App, search for "Bashi Overwinter" to enter the event venue, and enjoy 1 cent of fresh fruits and vegetables, eggs, cola, and beer; Fresh milk, tissues, beef, household items and other popular items priced at 9.9 yuan can be easily ordered and delivered to consumers within hours by Dada Kuaishou Knight, allowing consumers to stay at home and enjoy the winter.
In addition to commodity discounts, JD Houda also cooperated with Chongbai New Century, Yonghui, Wal Mart, CR Vanguard and other supermarket benefits to set prices. New Century, Yonghui "subtract 10 from 99", and some supermarket stores "subtract 15 from 109" to help consumers warm up in winter. Famous local brands in Chongqing, such as Tianyou, Freedom Point, Cold Sour Spirit, Zhenai, Haojia, Rainbow, etc., also offer joint benefits such as "10 off for those over 49," "20 off for those over 99," and "30 off for those over 199." Every weekend, there are also "15 off for those over 59," and "30 off for those over 109." These benefits can be combined with merchant coupons, making the discounts more practical and allowing consumers to save time and time again.
Not only online, but also offline, we collaborate to create a warmer atmosphere in winter. Yonghui Supermarket and Zhongbai New Century will respectively launch live broadcasts on December 15th and 16th, with internet celebrities leading netizens to "cloud shop" and immersive experience while shopping at the supermarket and eating hot pot. During the live broadcast period, users can enjoy exclusive discounts of up to "50 off for those over 99"; All merchants and stores in the city have synchronized entry of materials, as well as various advertising displays on rail transit lines 1 and 3. Brand merchants have omni channel resources to promote Chongqing activities and create a warm winter consumption atmosphere.
The relevant person in charge of JD Daojia Chongqing region stated that by releasing more discounts to benefit consumers, it can not only stimulate the enthusiasm for warm winter consumption, meet the real-time consumption needs of citizens at home in winter, but also promote the growth of cooperative stores and help the real economy. By leveraging the advantages of the instant retail model, we deeply connect high-quality offline physical stores and online users, providing a more convenient instant retail shopping experience based on LBS positioning, creating a convenient living circle for consumers that integrates online and offline, and igniting the fireworks of the mountain city in winter.
As a representative of JD's real-time retail platform business, JD Daojia's "Houda" business is embarking on an exclusive mountain city carnival. Now go to the "Hourly Delivery" channel of the JD app, search for the keyword "Bashi Overwintering" and get to the venue in one step. Buy and enjoy anytime, anywhere, and experience the "warm winter" of the mountain city together.