After three consecutive price increases, Tesla's price adjustment may continue.
Recently, it was reported that Tesla will raise prices in the Chinese market again this week. Regarding this, a reporter from E Company sought confirmation from Tesla China, but as of press release, no response has been received. On the morning of November 20th, a Tesla salesperson confirmed to reporters, "Model 3 and Model Y are expected to increase prices this week due to rising costs
(screenshot of Tesla's sales circle)
The prices of all models have risen three times in a row
According to our internal sources, this is a continuous price increase targeting the entire range of models. "On the morning of the 20th, Tesla sales personnel revealed to reporters that due to good sales, high production line pressure, and rising production costs, Tesla related models will continue to increase prices this week.
It is worth noting that Tesla has completed three price increases in the past half month. On October 27th, the Model Y high-performance version was the first to increase its price by 14000 yuan.
On November 9th, the starting prices of the Model 3 Long Range Renewal and Model Y Long Range models increased by 1500 yuan and 2500 yuan respectively. This price increase has been preheated by Tesla's sales circle and officially confirmed. According to the communication content from Tesla China, "With the extended delivery cycle and the possibility of price increases at any time, for consumers who are interested in Tesla, only by placing an order as early as possible can they enjoy the benefits and take their beloved car before the Spring Festival holiday
On November 14th, Tesla's official website in China showed that the starting prices of the Model 3 and Model Y rear wheel drive versions have been increased. The updated Model 3 rear wheel drive version has a price increase of 1500 yuan, with an adjusted starting price of 261400 yuan. The Model Y rear wheel drive version has a price increase of 2500 yuan, with an adjusted starting price of 266400 yuan.
Opinions on the reasons for price adjustment vary
After three price adjustments, all models of the Model 3/Y series have experienced a comprehensive price increase. Prior to this, Tesla had frequently played a price cut since the beginning of the year, with Model 3 and Model Y selling at a low point. Among them, the starting price of Model 3 was as low as 229900 yuan.
According to data from the China Association of Automobile Manufacturers, in the first 10 months of this year, Tesla's Shanghai Super Factory delivered a total of 771000 vehicles, surpassing the entire year of last year and is expected to set a new record for annual delivery by domestic luxury car companies. Among them, Model Y has consistently ranked first in China's passenger car sales since the beginning of this year, while Model 3 ranks first in the delivery list of luxury brand sedans. While sales have steadily increased, Tesla's earning power has fallen short of expectations. The financial report shows that Tesla's gross profit margin fell to 17.9% in the third quarter of this year.
In addition, market analysis suggests that Tesla's recent frequent price adjustments may be related to the upcoming adjustment of vehicle purchase tax next year. In June of this year, multiple ministries jointly issued a notice on the extension and optimization of tax reduction and exemption policies for new energy vehicle purchases, which clearly stated that for new energy vehicles purchased between January 1, 2024 and December 31, 2025, the tax exemption amount shall not exceed 30000 yuan per vehicle.
According to Tesla's official website, currently purchasing Model Y High Performance Edition, Model S, and Model X can also enjoy full exemption from purchase tax. Starting from next year, on the basis of enjoying a purchase tax reduction of 30000 yuan, car owners of the above-mentioned models will be required to pay taxes ranging from 20 to 44000 yuan. With the gradual reduction of preferential policies, Tesla's moderate increase in selling prices may be in response to these policy changes, "a market analyst pointed out.
New model 3 delivered in large quantities for export
On the other hand, new news has also emerged regarding the new version of Tesla Model 3, which was launched in August this year. According to the official account of "Pudong Release" on November 19, the new Tesla was delivered worldwide, and 1200 new models 3 were exported from Pudong.
The updated Tesla Model 3 will be available for pre-sale on September 1st, with numerous improvements to the interior, cockpit, and more coming from Tesla's Shanghai R&D Innovation Center. At the same time, Shanghai Lingang Super Factory, as Tesla's main global export center, has completed production line upgrades this year in terms of producing new models and improving automation levels. By the third quarter, the factory's annual production had increased to 950000 vehicles.
At the car yard of Shanghai Nangang Port, a large number of various new model 3 models are waiting to be loaded and exported. With the support of the "Automobile Bonded Storage" business in the Yangshan Special Comprehensive Bonded Zone, Tesla has achieved port production and port export. In the early stage, a small batch of new Tesla models have been exported to Asia Pacific, Australia, Europe, North America, and other places through Shanghai Nangang Port on foreign trade ro-ro ships. According to official news, with the increasing attention of various countries to the new models, it is expected that the export delivery volume of Tesla's new model 3 will continue to grow in the future.
