Starbucks' new CEO sends an open letter in his first week, redefining the positioning of community cafes
lee382
发表于 2024-9-11 14:02:20
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On September 11th, Brian Niccol, Chairman and CEO of Starbucks, released an open letter to all customers, partners, and stakeholders in his first week of office, promising to return to Starbucks' original intention, redefine Starbucks' positioning as a community caf é, strive to enhance the experience of the storefront, and clearly distinguish between "take out" and "dine in" services. Niccol said, 'We won't let others define who we are.' When it comes to the Chinese market, he emphasized the need to understand potential avenues for growth and fully leverage the company's strengths in this dynamic market.
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声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
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