Opening a new era of sports digitalization, Sony becomes the official sponsor of the "2024 Shanghai Tomorrow Star Basketball Championship"
笑对人生153
发表于 4 天前
1170
0
0
On June 28, 2024, Sony (China) Co., Ltd. (hereinafter referred to as Sony) announced that it will officially become the official sponsor of the "2024 Shanghai Tomorrow Star Basketball Championship". For the first time, Sony IRS (Real Time Playback) system will be introduced in high-level international youth basketball events in China, and deep cooperation will be carried out with event operators in various fields such as professional sports event services, viewing experiences, and sports entertainment. In addition, Sony's professional advantages in digital imaging solutions, film and video, games, and other fields will be combined to bring more innovative immersive and interactive viewing experiences to sports enthusiasts. Sony China President Takeshi Yoshida attended the press conference held at the Huangpu River World Reception Hall on the same day.
Sony Helps Tomorrow's Star Basketball Championship, Improving Event Operations and Experience
This time, Sony will sponsor the "2024 Shanghai Tomorrow Star Basketball Championship" as the official sponsor of the event, providing professional sports services including the IRS (Instant Review Systems) system based on SMART (Synchronized Multi Angle Replay Technology) technology to ensure the fairness and viewing of the event. Sony's IRS system can capture and synchronize game footage in real-time, allowing referees to view the game scene from any angle and make more accurate and fair decisions. This is also the first time in China that the IRS system has been introduced into high-level international youth basketball competitions. At present, the IRS system has been widely used in major international basketball tournaments such as the European Basketball League, the Japanese Basketball League, and the American NBA Basketball League, and has been highly recognized by users.
Sony China President Takeshi Yoshida attended the press conference on that day and said, "We are very pleased to support the development of Shanghai branded sports events, providing international standards and professional services to safeguard the events, and collaborating with industry-leading professional sports clubs to explore the possibility of improving team performance through technology and data services.". In addition, as a 'creative entertainment company built on a solid technological foundation,' Sony has always been committed to 'moving the world with the power of creativity and technology.' Sports competition has always been one of the most beloved and touching forms of entertainment, and we will fully leverage Sony's expertise in electronic products and systems, technology, and entertainment content in this cooperation. We will collaborate with Tomorrow's Star basketball tournament to create more exciting sports and entertainment experiences and services for Chinese sports enthusiasts, injecting new vitality into the digital development of China's sports industry
Empowered by Sony Entertainment Technology, Leading the Global Digital Wave of Sports
Sony is currently actively engaged in sports business worldwide, with sports companies such as Beyond Sports and Pulselive under its umbrella. It provides professional services such as video assistants, referees, and semi-automatic offside for various world-class international super events, as well as digital event experience operation services.
Sony's professional digital imaging products and solutions, including various professional cameras and broadcasting equipment, are committed to providing first-class sports event broadcasting, digital solutions, and sports entertainment services for the sports industry. Sony's advanced Alpha full frame mirrorless camera and E-mount lens group have also become the best choice for many professional sports photographers, helping them capture every exciting moment on the sports field.
In addition, Sony Group has diversified entertainment businesses such as film and television, music, and gaming, which can be combined with sports events to provide audiences and sports fans with richer content and experiences. Sony Music Japan has established a deep cooperation with the Japan Basketball Association, which is a professional basketball league in Japan LEAGUE provides comprehensive professional services including event operation planning, on-site event operation, league promotion and promotion, peripheral product production and sales, music production and performance execution, as well as IP management.
Upstream News Ma Liang
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Tesla Shanghai Energy Storage Super Factory Starts! Strive to start production and deliver the first batch of Megapacks this year, and have signed a contract
- Is Zhu Xiaotong officially returning to the Chinese market with the appearance of Shanghai Tesla's "Number 2 Person"?
- Why did Tesla choose Shanghai Lingang after another super factory in 5 years?
- Tesla Shanghai Energy Storage Super Factory is under construction near the port and will be put into operation in 2025
- Shanghai to Japan luxury cruise ship leaks, causing hundreds of people to evacuate? Company response: Accidentally touching the fire sprinkler is not a leak
- Tesla's Shanghai Energy Storage Super Factory Starts Construction Megapack Energy Storage System is About to Landing in Lingang
- Sony China's Carbon Neutrality "Show Muscles" Achieves 100% Renewable Energy Consumption Ten Years Earlier
- Disney's global experience sector will invest 60 billion US dollars. Shanghai Disneyland had over 13 million visitors last year
- Tesla Shanghai Super Factory delivered over 70000 vehicles in June, with domestic sales increasing by 7% month on month
- Shanghai Tesla workers expect machines to break down
-
2024世界人工智能大会,“首次亮相”、“新品发布”成为很多厂商的重要布局。 7月4日,网易多款AI新品首次亮相世界人工智能大会,并发布首个机器人品牌“灵动”。网易灵动是网易伏羲基于自研工业大模型和A ...
- cristianna
- 昨天 15:04
- 支持
- 反对
- 回复
- 收藏
-
百度董事长兼CEO李彦宏还记得自己第一次来参加世界人工智能大会(WAIC)是在2022年,那一次大会的主题和元宇宙相关,主办方传话给他,希望他讲一讲元宇宙。他回:“我说我还是讲AI吧,我讲不了元宇宙”。当时, ...
- niemiao
- 前天 16:46
- 支持
- 反对
- 回复
- 收藏
-
北京少有的一个阴雨绵绵的早晨,灰色天空给理想纯电车生产基地蒙上一层不同寻常的寂静。这座维持了两个多月喧嚣的新汽车工厂放缓了生产节奏;工人们开始每周只上一天班;正在产线上试制下一款纯电车的理想研发员 ...
- cvpanjun
- 前天 15:46
- 支持
- 反对
- 回复
- 收藏
-
据报道,英伟达首席执行官黄仁勋(Jensen Huang)6月份减持了价值近1.69亿美元的该公司股票,这也是他单月减持最多的一次。市场对用于驱动人工智能(AI)的芯片的巨大需求推动英伟达股价再创新高。 美国证 ...
- moshulong
- 前天 10:52
- 支持
- 反对
- 回复
- 收藏