On April 6th, the overseas live streaming platform Nimo, owned by HUYA. NYSE, held its annual global event in Bangkok, Thailand.
It is reported that nearly 1000 anchors, associations and partners from Thailand, Vietnam, Indonesia, Malaysia, the Philippines, Türkiye, the Middle East and other countries and regions were invited to this event, aiming to commend individuals and organizations who are deeply loved by users and have made outstanding contributions to the platform and community content ecology.
At the event, Li Meng, Senior Vice President and CEO of Nimo at Huya Company, stated that while developing game live streaming and pan entertainment live streaming, Huya will continue to explore the commercial value of vertical game tracks this year, strengthen cooperation with game manufacturers and various brands, and further expand game intermodal transportation, agency distribution, and upstream and downstream game services.
"This is another milestone event for Nimo in consolidating its leading gaming live streaming platform, fully leveraging the platform's rich anchor resources, excellent live streaming operation capabilities, and abundant localized resources to realize commercial value." Li Meng pointed out in her speech.
Huya sets sail with Nimo as the anchor point
From a data perspective, games are still the revenue leader among all categories of applications on mobile platforms. The 2024 Mobile Game Market Report released by data research firm data.ai shows that games are the main source of mobile user spending. In 2023, game spending reached $107.3 billion (approximately RMB 776.2 billion), accounting for nearly 63% of app store user spending.
The huge overseas market potential is attracting more and more domestic game manufacturers to set sail overseas. As an overseas platform under Huya Company, Nimo has been successfully incubated since 2018 and has taken root in countries and regions such as Southeast Asia and the Middle East, with a huge user base worldwide.
It is reported that Nimo currently has local offices and operation teams in multiple countries and regions such as Southeast Asia and the Middle East, and the platform content follows a localized and refined operation route. The platform has over 100000 live streamers and millions of users. We have signed contracts with multiple well-known esports teams and top anchors worldwide, including professional players from over 50 top esports clubs. In addition, the Nimo platform also gathers more than 70% of the top KOLs from Vietnam, Indonesia, Thailand, Türkiye, the Middle East and other regions.
Li Meng pointed out that as a leading game live streaming platform in China, Huya has rich experience in game live streaming operations, which provides reference experience for Nimo to quickly explore the overseas game live streaming market.
At present, Nimo has formed a comprehensive ecological empowerment system centered around event planning, event production, game intermodal transportation, and localized content marketing. In terms of promotion channels, we have established top 100 media resources covering Southeast Asian countries, over 100 game media matrices, and over 70 social media matrices. In terms of event marketing, I have accumulated rich planning and execution abilities over the years. For example, the annual grand event has become a major event in the live streaming industry of various countries, which has given Nimo strong capabilities to deeply cultivate overseas markets. At present, Nimo has provided multiple global market support for games such as Endless Duel, Hostile Action, and PlayerUnknown, achieving a dual increase in influence and economic benefits.
"This year, while continuously improving its comprehensive operational capabilities, Nimo will continue to expand its business scope and will gradually expand into countries and regions such as the Philippines, Malaysia, Myanmar, and Eastern Europe. In terms of products and operational capabilities, we will adhere to a refined and localized strategy, quickly expand local resources, vigorously develop upstream and downstream game related services, and strengthen cooperation with domestic and foreign game manufacturers and other upstream and downstream industries." Li Meng said.
Huya's previously disclosed financial reports for the fourth quarter and full year of 2023 showed a total revenue of 7 billion yuan; Under non US GAAP, the net profit attributable to Huya Company for the whole year was 120 million yuan, successfully achieving a turnaround. In terms of user data, the average monthly active users of Huya Live Mobile reached 84.1 million throughout the year. In the fourth quarter of 2023, Huya Company's total revenue was 1.53 billion yuan, with a mobile MAU of 85.5 million for Huya Live.
Huang Junhong, Acting Co CEO and Senior Vice President of Huya Company, stated that in 2024, Huya will continue to consolidate its core live streaming business while promoting the development of game related services to expand its business scope and increase new sources of revenue.
Nimo teamed up with "Taris World" to launch in the Southeast Asian market
It is reported that "Taris World" is developed by Tencent's subsidiary Ledong Excellence and is a strategic product released by Tencent in 2024. Nimo, a subsidiary of Huya, is a strategic partner for the overseas distribution of this game.
According to the CEO of Ledong Excellence, "Taris World" not only retains the pure classic MMORPG (Massive Multiplayer Online Role Playing Game) fun, inherits the classic fantasy art style, but also reproduces challenging dungeon mechanisms and immersive exploration fun. It has received high attention from global users in the beta stage. The game is currently open for global pre registration and is expected to be launched globally in the second quarter of 2024.
"Next," Taris World "and Nimo will work together to quickly promote the game to Southeast Asian users. We believe that with Nimo's rich game anchor resources, KOL resources, and rich experience in game live streaming operations," Taris World "can make a name for itself in the MMORPG vertical gaming track.".
It is reported that Nimo has teamed up with "Taris World" to launch in the Southeast Asian market, and both sides have done their homework at the destination of going abroad.
On the one hand, during its launch phase, Taris World invested massive resources and recruited over 100 game KOLs from various Southeast Asian countries to actively participate in the Taris "Star Leader" selection activity. Ultimately, the top ten popular KOLs were selected through global fan voting, becoming the "Star Leaders" of various countries. As the representative of Taris World in Southeast Asia, it pre built product awareness among the player community, enhanced potential user stickiness and recognition of the product.
On the other hand, Nimo also attaches great importance to this collaboration with Taris World, integrating online and offline resources from multiple sources.
For example, on the platform resource side, Nimo leveraged the platform's top anchor resources in multiple Southeast Asian countries to participate in live streaming interactions and social promotion. In addition, the platform has gathered nearly 200 influential KOLs from multiple Southeast Asian countries to promote and create topic discussions on social media platforms such as Facebook, Instagram, TikTok, and YouTube, creating high popularity and attention on various platforms.
In terms of media promotion, Nimo will also collaborate with various mainstream or vertical media such as top media, gaming media, and entertainment media from various countries to carry out comprehensive promotion, and place large screen advertisements in multiple city centers such as Bangkok, Thailand and Jakarta, Indonesia, to achieve two-way linkage between online and offline.