Beijing Business Daily News (reporter Liu Xiaomeng) On October 8, Tesla Wukesong Wanda Plaza Experience Store and Tongzhou Tesla Center opened at the same time. Different from Tesla's previous store style in Beijing, the two new stores adopt "cyberwind" and "industrial wind" respectively. Whether it is the cyber element highlighting the full sense of futuristic science and technology, or the "replica" exhibition of Tesla Gigafactory, it can bring more comprehensive product cognition and more vivid three-dimensional consumption experience to Beijing consumers.
Among them, the Tesla Wukesong Wanda Plaza Experience Store is the first store in Beijing to debut with a cybertheme. The overall style of the store deconstructs and reorganizes the Cyber elements to show a strong scientific and technological charm with the configuration of simple lines. It is understood that Cyberquad toy cars, family charging pile Cybervault were unveiled at the scene. In addition, customers entering the store can also see the display of cyber products such as Yoke steering wheel and gear box.
The opening of the Tesla Wukesong Wanda Plaza Experience store adds a new section to Tesla's Haidian store map and becomes a new position after Jinyuan Yansha Experience Store, Tesla Center of Xueyuan Road and Tesla Center of Shangdi. At present, Tesla has laid out 2 destination charging stations and 17 supercharging stations in Haidian District, with a total of 160+ charging piles. Based on Tesla's globally unified direct marketing model, the Cyberlab-themed new store will bring cutting-edge products and a more convenient, fashionable and technological service experience to Haidian consumers.
Beijing Tongzhou Tesla Center is located in Xiaojie Village, Liyuan Town, Tongzhou District, Building 18, the store is the first industrial experience store in Beijing, its design is derived from the Shanghai Tesla Gigafactory, like an automotive industry and art exhibition hall. Multiple elements of Tesla Gigafactory are reproduced in the store, and devices such as robot arms, body in white, machine dismantling kits, and charging piles of the same model are displayed in the factory, so that consumers are like being in the "Gigafactory laboratory".
This industrial design style is refreshing, and is expected to attract more young people to visit and experience, becoming a futuristic Tesla space punch point, and a good place to learn about the new energy vehicle industry culture on citywalk.
In the future, Beijing Tongzhou Tesla Center will cooperate with Tongzhou Wanda Experience Store to provide more convenient, thoughtful and unique car service experience for consumers in Tongzhou District.
This year is the tenth year of Tesla's entry into China, and Beijing, as the first pilot city of new energy vehicles in China, is one of Tesla's important strategic layouts in China. Up to now, Tesla has opened 12 experience stores and 12 service centers in Beijing, as well as 2 directly operated plate spraying centers. The opening of these two stores will not only further consolidate Tesla's market position in Beijing, but also bring more cutting-edge product information and convenient, fashionable and technological service experience to consumers in the Beijing region.