首页 News 正文

Zhihu's revenue in 2023 was 4.199 billion yuan, with a year-on-year decrease of 46.8% in net loss

上司池
1239 0 0

On March 26th, Zhihu announced its financial results for the fourth quarter and full year of 2023. Data shows that in 2023, Zhihu's total revenue was 4.199 billion yuan (RMB, the same below), a year-on-year increase of 16.5%, and the net loss for the whole year of 2023 narrowed by 46.8% year-on-year; Among them, Zhihu's total revenue in the fourth quarter was 1.138 billion yuan, a year-on-year increase of 2.2%. In the fourth quarter of 2023, the net loss narrowed by 42.6% year-on-year, and after adjustment, the net loss decreased to less than 100 million yuan for the first time since going public.
At the financial level, driven by a diversified business model and a multi engine business strategy, Zhihu has achieved sustained two-way growth in quarterly and annual revenue. The To C business represented by paid reading and vocational education achieved significant growth. In the fourth quarter of last year, the revenue from paid reading business was 456 million yuan, a year-on-year increase of 13.3%, and the revenue from vocational education business reached 169 million yuan, a year-on-year increase of 100.1%. The revenue from marketing services business is 465 million yuan.
As of the end of 2023, the cumulative number of content creators on Zhihu reached 71.3 million, a year-on-year increase of 13.0%; The cumulative number of content on Zhihu reached 775 million, a year-on-year increase of 19.3%. In 2023, the average monthly active user (MAU) of Zhihu increased by 4.0% year-on-year. Meanwhile, in the fourth quarter of last year, the average monthly subscription membership of Zhihu reached 14.2 million, a year-on-year increase of 9.2%.
Zhou Yuan, founder, chairman, and CEO of Zhihu, stated, "In the fourth quarter of 2023, we successfully addressed a challenging macroeconomic and competitive environment, supported by a unique community ecosystem, and achieved significant revenue growth and efficiency improvement through a multi engine commercialization strategy. We also optimized our content strategy to consolidate Zhihu's position as a trustworthy community. We prioritize user experience and improve strategic execution, cost control, and overall efficiency, laying a solid foundation for achieving sustainable growth and continuously creating value for users and stakeholders."
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   知名做空机构香橼研究(Citron Research)周四(11月21日)在社交媒体平台X上发布消息称,该公司已决定做空“比特币大户”微策略(Microstrategy)这家公司,并认为该公司已经将自己变身成为一家比特币投资基金 ...
    caffycat
    昨天 11:18
    支持
    反对
    回复
    收藏
  •   每经AI快讯,11月20日,文远知行宣布旗下自动驾驶环卫车S6与无人扫路机S1分别在新加坡滨海湾海岸大道与滨海艺术中心正式投入运营。据介绍,这是新加坡首个商业化运营的自动驾驶环卫项目。 ...
    star8699
    3 天前
    支持
    反对
    回复
    收藏
  •   上证报中国证券网讯(记者王子霖)11月20日,斗鱼发布2024年第三季度未经审计的财务报告。本季度斗鱼依托丰富的游戏内容生态,充分发挥主播资源和新业务潜力,持续为用户提供高质量的直播内容及游戏服务,进一步 ...
    goodfriendboy
    3 天前
    支持
    反对
    回复
    收藏
  •   人民网北京11月22日电 (记者栗翘楚、任妍)2024广州车展,在新能源汽车占据“半壁江山”的同时,正加速向智能网联新能源汽车全面过渡,随着“端到端”成为新宠,智能驾驶解决方案成为本届广州车展各大车企竞 ...
    3233340
    昨天 17:06
    支持
    反对
    回复
    收藏
上司池 新手上路
  • 粉丝

    0

  • 关注

    0

  • 主题

    2