首页 News 正文

Li Xiang's review of two major issues in March: misjudgment of the pace of pure electric strategy, excessive focus on sales and competition

上司池
1251 0 0

In the past two years, Ideal Automobile has developed rapidly. In 2023, it became the first car company among the new forces in China to deliver over 300000 vehicles annually, and also the only car company in China to achieve profitability. In March of this year, Ideal Automobile launched its first pure electric MPV MEGA, but this car not only failed to meet sales expectations, but also caused significant public opinion turmoil.
In addition, the sales of Ideal Automobile have also been surpassed by Huawei in recent months. On March 21st, Li Xiang, CEO of Ideal Automobile, released an internal report titled "How to Solve the Current Problems Faced by Ideal Automobile", reviewing the causes and solutions of the problems in March. He stated that there are two main issues with Ideal Automotive in March. Firstly, there is a rhythm issue with Ideal MEGA, mistakenly treating the stage from 0 to 1 (commercial validation period) of Ideal MEGA as operating from 1 to 10 (high-speed development period); The second issue is the desire to overly focus on sales, from top to bottom, focusing too much on sales and competition, allowing desire to surpass value and significantly reduce the value and operational efficiency of users who were originally best at it.
The original text of Li Xiang's internal letter is as follows:
Review the underlying causes and solutions of our March issues
Firstly, the rhythm issue of ideal MEGA
The fundamental reason is that we mistakenly treated the ideal MEGA from 0 to 1 (commercial validation period) as operating from 1 to 10 (high-speed development period).
The ideal MEGA and high-voltage pure electric must go through a phase from 0 to 1 similar to the ideal ONE and extended range electric, and cannot have the operational potential from 1 to 10 as soon as the Ideal L series is launched. This is a misjudgment of our pure electric strategy rhythm. The chaotic pace of the Ideal MEGA has greatly reduced the time and energy for the sales team to serve L-series users, and the main model, the Ideal L8, has even lost its storefront placement.
Solution: We will patiently operate the ideal MEGA at a pace from 0 to 1, focusing on the core user group and cities with strong high-end pure electric consumption capabilities. Abandon the sales strategy of fully blooming, focus on large-scale retail centers in top cities for product experience and test drives, and accelerate the construction of overcharge stations in these cities. After effectively completing the phase from 0 to 1, promote to more cities and a larger user group.
Secondly, the issue of excessive desire to focus on sales
The fundamental reason is that we focus too much on sales and competition from top to bottom, causing desire to surpass value and significantly reducing the user value and operational efficiency that we were originally best at. The pursuit of desire makes us become people we dislike.
Solution: Reduce sales expectations and desires, and return to healthy growth. Focus on users rather than competition, focus on value rather than desire. Return to the improvement of user value that we excel at, and return to the improvement of business efficiency that we excel at.
Strictly adhere to our three code of conduct:
·Putting user value first
·Through co creation, reaching consensus
·Seek truth from facts and correct mistakes as soon as you know them
The March 2024 issue is an enhanced version of our 2022 issue. Seeking truth from facts and correcting mistakes as soon as we know them, we are confident in working together to focus on user value, business efficiency, patiently control the pace, and provide long-term and healthy service to our users through down-to-earth problem-solving.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   知名做空机构香橼研究(Citron Research)周四(11月21日)在社交媒体平台X上发布消息称,该公司已决定做空“比特币大户”微策略(Microstrategy)这家公司,并认为该公司已经将自己变身成为一家比特币投资基金 ...
    caffycat
    昨天 11:18
    支持
    反对
    回复
    收藏
  •   每经AI快讯,11月20日,文远知行宣布旗下自动驾驶环卫车S6与无人扫路机S1分别在新加坡滨海湾海岸大道与滨海艺术中心正式投入运营。据介绍,这是新加坡首个商业化运营的自动驾驶环卫项目。 ...
    star8699
    3 天前
    支持
    反对
    回复
    收藏
  •   上证报中国证券网讯(记者王子霖)11月20日,斗鱼发布2024年第三季度未经审计的财务报告。本季度斗鱼依托丰富的游戏内容生态,充分发挥主播资源和新业务潜力,持续为用户提供高质量的直播内容及游戏服务,进一步 ...
    goodfriendboy
    3 天前
    支持
    反对
    回复
    收藏
  •   人民网北京11月22日电 (记者栗翘楚、任妍)2024广州车展,在新能源汽车占据“半壁江山”的同时,正加速向智能网联新能源汽车全面过渡,随着“端到端”成为新宠,智能驾驶解决方案成为本届广州车展各大车企竞 ...
    3233340
    昨天 17:06
    支持
    反对
    回复
    收藏
上司池 新手上路
  • 粉丝

    0

  • 关注

    0

  • 主题

    2