On March 20th, Tesla China confirmed to China Securities Journal and CSI Taurus reporters that Tesla will raise prices on April 1st, with the Model Y model selling for 5000 yuan; Meanwhile, the current official current car insurance subsidy policy of 8000 yuan and the maximum paint reduction policy of 10000 yuan will expire on March 31st. On that day, the topic of "Tesla price increase" surged on Weibo's hot search.
Weibo
It is reported that the actual price increase in this price adjustment is as high as 23000 yuan.
Recently, Tesla announced in the North American and European markets that the current best-selling model, the Tesla Model Y, will increase in price by $1000 and € 2000 respectively starting from April 1st. After the news of Tesla's price increase in Europe and America was released, investors had expectations for an improvement in its profits, and Tesla's stock price surged by over 6% on March 18th.
Tesla has lowered prices three times in a row in China this year. Since 2024, Tesla's profitability has been questioned. According to the 2023 financial report, Tesla's gross profit margin reached its lowest level since 2019.
Goldman Sachs analysts believe that the main adverse factors faced by Tesla include that the price of cars may decline more than expected, the competition of electric vehicles will intensify, and the delay of FSD/third-generation platform and other products/functions. Therefore, although the company has long-term growth potential, it may face significant risks in the short term.