On February 4th, a reporter from Beijing Business Daily learned that SKECH released its 2023 financial report, with global sales of $8 billion in 2023, a year-on-year increase of 7.5%; Direct to consumer business (DTC business) sales increased by 24.3%; The annual sales in the Chinese market increased by 15.6% year-on-year. In the fourth quarter of 2023, the sales revenue was 1.96 billion US dollars, a year-on-year increase of 4.4%.