The "Super Store" strategy of Miniso's flagship store opening in Shanghai is rapidly advancing nationwide
海角七号
发表于 2023-12-24 16:08:37
257
0
0
Mingchuang Youpin's flagship store in Shanghai officially made its debut in the core business district of Huaihai Middle Road in Huangpu District, Shanghai on the 23rd. Liu Xiaobin, Vice President and Chief Marketing Officer of Mingchuang Youpin Group, stated at the opening that as a leading urban consumer destination and a gathering place for trendy culture, the Huaihai Road business district has gathered multiple domestic and foreign trendy brands, with great potential for imaginative consumption. The new flagship store of Mingchuang Youpin will better meet the trendy needs of the younger generation and stimulate local consumers to have a deeper level of trendy consumption vitality.
As one of the most influential international consumption centers, Shanghai is currently moving towards a trillion dollar consumption market for fashion consumer goods. According to official data, the number of new first and flagship stores in Shanghai this year ranks first in the country. The flagship store of Miniso Shanghai is located in the core area of Huaihai Middle Road, covering over 3000 trendy lifestyle items, and will create an "IP amusement park" style scene based shopping experience for consumers.
According to the latest financial report of Miniso, as of September 30th, Miniso has achieved an important milestone of over 6000 global stores. Under the strategy of "big stores creating big performance", Miniso creates "super stores" through three levels: global flagship stores, national flagship stores, and city flagship stores/image stores.
City flagship stores and city image stores, as important parts of Miniso's "super stores," have laid a solid foundation for Miniso's performance growth and brand upgrading. It is understood that Miniso has successively established city flagship stores and city image stores in more than 10 core business districts, including Chengdu, Guangzhou, Xi'an, Wuhan, Taiyuan, Ganzhou, Xiamen, Hangzhou, etc., this year. Among them, the monthly sales of Miniso Guangzhou flagship store exceeded 5 million yuan, breaking the domestic monthly sales record of Miniso.
According to Liu Xiaobin, Miniso showcases the creativity of IP through numerous innovations such as scene upgrades, experience upgrades, and IP content upgrades, driving product sales through IP scenarios and unleashing the vitality of IP trend consumption.
In September this year, Miniso launched its first original IP DUNDUN chicken themed store in Wuhan. In October, Miniso opened its first IP limited themed store with Sanrio as its theme in Indonesia. With sales exceeding RMB 450000 on its first day of operation, it set a new historical high for Southeast Asian stores.
According to Miniso, on the path towards becoming a global "super brand", Miniso will continue to explore new ways of empowering consumer growth through store experiences, continuously building content highlands through interest consumption, revitalizing store upgrades through IP strategies, and creating immersive shopping experiences for consumers; At the same time, with replicable experience in super stores, we will promote the landing of more flagship stores worldwide.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Globalization and IP strategy explosion, Miniso Group has over 7000 global stores, with record breaking revenue and net profit
- Netizens post iPhone 16 money saving strategy, Apple's official flagship store supports new products for 24 periods without interest for the first time
- Top 100 Hui applies for bankruptcy protection. Tmall flagship store staff: Online store sales and operations are normal
- Yum China collaborates with Poly Development to expand community commerce through small stores
- Xiaopeng increases its layout in Shanghai: the chip team size has exceeded 200 people
- Google hopes to temporarily suspend the implementation of the third-party app store opening order
- Google applies for temporary suspension of third-party app store opening order
- Tesla (Shanghai) Co., Ltd. has won 4 awards on the Shanghai Top 100 Foreign Investment Enterprises list
- FedEx's latest intercontinental transit center lands in Shanghai
- The total number of Starbucks stores in mainland China has reached 7596
-
2024年11月7日,由新华社新闻信息中心、新华社上海分社、新华社品牌工作办公室主办的“品牌·让世界更美好”中外品牌论坛在上海举办。此次论坛,理想汽车荣获“通用ESG企业评价规范”年度最佳品牌奖。理想汽车将 ...
- cool88817
- 昨天 19:20
- 支持
- 反对
- 回复
- 收藏
-
【别跟我提特朗普!鲍威尔发布会:无需过度解读措辞改变 民众“不觉得经济好”没错】北京时间周五凌晨3点30分,美联储主席鲍威尔举行新闻发布会,就继续降息25个基点的决定和市场热点话题回答全球媒体提问。鲍威尔在 ...
- anhao007
- 昨天 22:48
- 支持
- 反对
- 回复
- 收藏
-
何思文表示,“在进博会这个平台上,我们开启的是倾听模式,通过进博会展出各类产品,收集消费者的需求和反馈,进而帮助决定未来进口到中国的产品。过去,汽车行业的许多创新源于美国加州或欧洲。我相信,中国正 ...
- MaxLucky
- 昨天 12:44
- 支持
- 反对
- 回复
- 收藏
-
11月5日至10日,第七届中国国际进口博览会(下称“进博会”)在国家会展中心(上海)举办。在进博会期间,平安健康医疗科技有限公司(下称“平安健康”)与美敦力(上海)管理有限公司(下称“美敦力”)达成战 ...
- Hidden2
- 3 天前
- 支持
- 反对
- 回复
- 收藏