After concurrently serving as the CEO of Taotian Group on December 20th, Wu Yongming immediately carried out a bold organizational adjustment.
On the 22nd, Wu Yongming announced the latest organizational decision of Taotian Group, with a young management team fully taking over. Six young managers were appointed to lead key businesses of Taotian Group and report directly to Wu Yongming. Wu Yongming also requested Taotian Group to face the current situation and start a new business.
In a letter from the entire staff on the 20th, Alibaba Group Chairman Cai Chongxin stated that since Wu Yongming took over as CEO of Alibaba Group for three months, he has comprehensively promoted the reform of the management team's youthfulness. "Next, we will fully utilize a young management team that has been trained and emerged at the grassroots level, creating an innovative environment for young people."
In this adjustment, Wu Jia, born in 1985, will be responsible for the Taotian User Platform Business Unit and Alibaba Mama Business Unit. It is understood that Wu Jia joined Alibaba through school recruitment in 2010 and has accumulated rich experience in technology development, cultivating and incubating the popular product Quark among young people. Wu Jia will continue to serve as the President of Intelligent Information.
The current Chief Operating Officer of Ele.me, Chen Weiye (Chuduan), will be transferred to Taobao, responsible for the Taobao Business Unit, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department. He led the proposal of the brand value direction of Ele.me, which is "rest assured and arrive on time", and created a phenomenon level marketing strategy of "guessing answers without paying". He is also the founder of another idle trading and interest content platform favored by young people, Xianyu.
Liu Bo (Jialuo) will take over the Tmall business unit. For more than a decade, he has been on the front line of the Taobao Tmall business, with rich commercial practical experience, and has continuously created multiple strategic tracks. Wang Tingxiang (Shaoyou), born in 1987, will lead the fashion development department. Liu Yiman (Yiman), the former head of direct business, will be responsible for the M2C business unit. Cheng Daofang will lead the Taobao Live and Content Business Unit, responsible for promoting the construction and innovation of Taobao's content.
Wu Jia and Chu Duan were transferred from other business groups to Taotianxin positions, and the job responsibilities of the other four managers have also changed, demonstrating Alibaba Group's unified command of strategic focus business and high-intensity talent investment.
It is worth noting that six months ago, Taotian just established three major industry development departments: "Small and Medium sized Enterprise Development Center," "Brand Business Development Center," and "Supermarket Business Development Center," with Wang Hai, Liu Peng, and Liu Yiman serving as presidents, respectively. Liu Bo also serves as the Alibaba Mom and Marketing PR President of Taotian Group, while Han Wenfei serves as the General Manager of the Marketing Department of Taotian Group. After this adjustment, only Liu Yiman is still responsible for the M2C business unit.
In July of this year, Taotian Group was also exposed to have launched the largest human resources system reform in recent years - canceling the P sequence and replacing the original P4-P8 level with 14-28 level. At that time, Taotian Group responded, "Reform is necessary and necessary, and the plan is still in the research stage."
With such frequent adjustments, Alibaba's determination to seek change in e-commerce is evident. The latest financial report shows that Taotian Group, as Alibaba's most core business, contributed 97.654 billion yuan in revenue in the third quarter, an increase of 4% compared to the same period last year; After adjustment, the EBITA was 47.077 billion yuan, a year-on-year increase of 3%. The proportion of revenue in this quarter to the total group was 43.4%, a decrease from 49% in the second quarter. In addition, the revenue growth rate in this quarter was less than half of the total group.
Nowadays, e-commerce business is Alibaba's fundamental foundation. At the conference call in the third quarter of this year, Wu Yongming stated that he will reorganize Alibaba's business priorities into core and non core businesses. For core businesses, we will maintain long-term focus and high-intensity investment to ensure that our products always keep up with user needs and evolve iteratively, maintaining long-term vitality and competitiveness; For non core businesses, asset value will be realized as soon as possible through various capitalization methods.
Since taking over as CEO of Alibaba Group in September, Wu Yongming has made a series of arrangements at the strategic, business, and organizational levels. He clarified the strategic focus and priority selection of the entire group, defined core businesses and business strategies, and resolutely made choices around the main business. In November, Alibaba announced the first batch of strategic innovation businesses for young people and technological development trends -1688, Xianyu, DingTalk, and Quark, and focused on promoting the reform of the management team's youthfulness. This adjustment is one of his series of measures to promote the youthfulness of the management team. These young managers have been fully trained on the front line and have emerged based on their business performance.
On September 12th, Wu Yongming, who had just taken on the role of CEO of Alibaba Group, called on Alibaba people to "reshape user value with the determination to start again" and emphasized, "We will resolutely implement team rejuvenation, let young main managers refresh the business management team, and create a mechanism and cultural environment that allows more young Ali people to become Alibaba's core strength."
Attachment: Full text of the letter from all members of Taotian Group
Dear Taotian classmates,
On behalf of the board of directors of Taotian Group, I announce the following organizational decisions and appointments:
1. Wu Jia leads the User Platform Business Unit and Alibaba Mama Business Unit;
2. Leading the Taobao Business Unit, Taotian Merchant Platform Department, and Taotian Customer Satisfaction Department at Chuduan;
3. Jialuo leads the Tmall business unit;
4. Yiman leads the M2C business unit;
5. Shaoyou leads the fashion development department;
6. Daofang leads the Taobao Live and Content Business Unit.
The above responsible persons report to me.
Tomorrow's results come from today's changes and actions. Facing the current situation, starting a new business, let's win the future together!
Wu Yongming
CEO of Alibaba Group
Chairman and CEO of Taotian Group
December 22, 2023