According to Sensor Tower's data, after major American companies such as Walt Disney and Comcast suspended advertising on social media platform X last month, they increased their advertising spending on Instagram.
Specifically, in the two weeks starting from November 20th, Disney and Comcast's US advertising spending on Instagram increased by 40% and nearly 6%, respectively. Meanwhile, Paramount's advertising spending on Snapchat has doubled.
According to Sensor Tower's data, since Musk's acquisition in October last year, 51 of the top 100 US advertisers on the X platform have suspended advertising in November of this year.