Disney Expands Cross border Business "National Geography" Asian Flagship Store Settles in Beijing
zqzj12
发表于 2023-11-27 09:19:55
3798
0
0
On November 25th, National Geographic City Outdoor Asia flagship store settled in Xidan Joy City, Beijing. A reporter from New Beijing News and Shell Finance saw that the iconic yellow boxes of "National Geographic" can be seen everywhere in the store, and the multimedia device at the entrance is created as a real scene of tundra terrain. Many consumers stop in front of LED electronic screens to watch historical images of the National Geographic Society.
National Geographic is a magazine founded by the National Geographic Society of America in October 1888, with a total of approximately 730 million readers worldwide. It is reported that the brand relies on National Geographic magazine and focuses on outdoor exploration. Every purchase made by consumers will support the work of the non-profit organization National Geographic Society, assisting scientists in continuously exploring the world, researching the environment, and carrying out educational work.
This new store, located in Xidan Joy City, is the flagship store of the National Geographic brand with the largest retail area in Asia. It specializes in urban outdoor and daily wear, and displays products such as plush clothing, sanitary ware, shirts, shoes, children's clothing, etc. A store staff member told a reporter from Beike Finance of the New Beijing News that many consumers who come here for shopping are also loyal readers of National Geographic magazine.
At the recent launch conference of Walt Disney's Greater China 2024 Consumer Products Department held in Shanghai, the company proposed a new strategy for cross-border business development, including helping overseas brands who want to enter the Chinese market to land. With the rise of outdoor sports culture in China, consumers hope to have more diverse consumption choices, and the layout of National Geographic brand in the Chinese market is an important manifestation of Disney's cross-border business development strategy.
According to a reporter from New Beijing News and Shell Finance, since 2019, National Geographic has been included in Disney's IP matrix. As an authorized brand of Walt Disney, National Geographic is operated in the mainland Chinese market by South Korea's Guoran Holdings and Dan Lingzhi Fashion Group. Its product line includes men's, women's, and children's clothing, as well as urban camping equipment in addition to clothing and accessories. It has over 350 stores worldwide and has currently settled in Beijing and Shanghai Nanjing and other places.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Morgan Stanley Executive Chairman Goldman will take over as Chairman of Disney's Board of Directors. The new CEO candidate is expected to be determined in early 2026
- 迪士尼硬刚苹果!Disney+/Hulu不再支持App Store内购:想抽成门都没有
- Disney's Hard Apple! Disney+/Hulu no longer supports in app store purchases: even if you want to draw a commission, there's no way
- ディズニー硬剛アップル!Disney+/HuluはApp Store内購入に対応していない:抽選にもドアがない
- 디즈니 하드 애플!Disney +/Hulu는 더 이상 App Store 내부 구매를 지원하지 않습니다: 문으로 뽑고 싶어도 없습니다
- Why does Disney consider "flipping bags" as a "tradition"? Pride and pride are just one word apart
- Disney launches' AI revolution '? We are forming a new technology team to specialize in the application of AI, AR and other technologies
- Disney's fourth quarter revenue is estimated to be $22.57 billion, with an estimated $22.47 billion
- Disney: Net profit for fiscal year 2024 nearly $5 billion, doubling year-on-year growth
- Disney Asia's first cruise ship is about to open for booking
-
知名做空机构香橼研究(Citron Research)周四(11月21日)在社交媒体平台X上发布消息称,该公司已决定做空“比特币大户”微策略(Microstrategy)这家公司,并认为该公司已经将自己变身成为一家比特币投资基金 ...
- caffycat
- 昨天 11:18
- 支持
- 反对
- 回复
- 收藏
-
每经AI快讯,11月20日,文远知行宣布旗下自动驾驶环卫车S6与无人扫路机S1分别在新加坡滨海湾海岸大道与滨海艺术中心正式投入运营。据介绍,这是新加坡首个商业化运营的自动驾驶环卫项目。 ...
- star8699
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
上证报中国证券网讯(记者王子霖)11月20日,斗鱼发布2024年第三季度未经审计的财务报告。本季度斗鱼依托丰富的游戏内容生态,充分发挥主播资源和新业务潜力,持续为用户提供高质量的直播内容及游戏服务,进一步 ...
- goodfriendboy
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
人民网北京11月22日电 (记者栗翘楚、任妍)2024广州车展,在新能源汽车占据“半壁江山”的同时,正加速向智能网联新能源汽车全面过渡,随着“端到端”成为新宠,智能驾驶解决方案成为本届广州车展各大车企竞 ...
- 3233340
- 昨天 17:06
- 支持
- 反对
- 回复
- 收藏