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Has the era of intelligent headlights arrived when both Jikron and Wenjie challenge Audi's status as a "light factory"| 2023 Guangzhou Auto Show

家有宅男卫
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At the Guangzhou Auto Show, almost every visitor who came to the Jikron booth would stop in front of the Jikron 007. Unlike the traditional headlight design in the industry, the front face of the XKR 007 features an integrated smart light screen and supports custom light language settings.
According to the official introduction of Extreme Krypton, this is the world's largest 90 inch ultra wide display screen with a 310 degree ultra wide viewing range. In terms of hardware configuration, the light curtain of the Polkrypton 007 integrates 75 car grade chips and 1711 LED light beads. Among them, a single lamp bead occupies an area of 1cm; Sup2;, Three times the industry.
The most unique function of the integrated light curtain is to achieve interaction between the car and the user. The front face and light language can be customized by the user, and after drawing patterns and text on the central control screen, they will be synchronously displayed on the light screen.
In order to ensure clear and visible light screen information, the Extreme Krypton 007 achieves a data exchange speed of 2Mbs per second, as well as the industry's fastest 30FPS high light screen refresh rate, which can even be compared to some console games with e class='error_ 0 '> To rival.
Stefan Sielaff, the global chief designer of Extreme Krypton, stated in an interview with Interface News that the integrated light curtain of Extreme Krypton is an innovative design that effectively sets it apart from other new energy vehicle companies.
Polar Krypton 007. Image shooting/Zhou Shuqi

Another car that put a lot of effort into its headlights at the Guangzhou Auto Show was the Wenjie M9, which integrates Huawei's comprehensive technology. Huawei Car BU Chairman Yu Chengdong called it the best SUV for less than 10 million yuan.
The Wenjie M9 will be equipped with Huawei's in car lighting solution, where the intelligent headlights provide a 2.6 megapixel dual light projection, which can achieve high beam illumination on the opposite car, but not on the eyes of the other driver. The nighttime field of view is increased by 185%.
According to the video of Wenjie M9 smart headlights circulating on social media, Wenjie M9 smart headlights also have various functions such as projection, reminder of vehicle distance, and corner light carpet.
The Geely 01, which is about to be launched in the fourth quarter, will integrate interactive headlights into the integrated design of the entire vehicle. This model is equipped with Qualcomm's 4th generation Snapdragon digital cockpit platform 8295 chip for the first time, and fully utilizes dual NPUs (embedded neural network processors) for the first time. With high computing power, the interactive headlights on smart cars can also achieve richer customization programming capabilities and interactive effects.
In the past 20 years, car headlights have gone through a development process from halogen headlights, xenon headlights, to automotive LED technology. Audi has always been one of the most important participants, which is also why it is called a "light factory" by the outside world. But in the era of intelligence, emerging forces such as Jikrypton and Wenjie want to challenge this position.
In the eyes of the new forces, cars are no longer simple means of transportation, but a third space with interactive functions. Intelligent headlights that can provide personalized features, expand scene interaction capabilities, and social attributes have become the focus of automotive companies' efforts.
As early as two years ago, the first pure electric vehicle model released by Zhiji Automobile, the Zhiji L7, was written on the intelligent headlights. The DLP digital headlights on both sides of the Zhiji L7 are equipped with 1.3 million pixels, integrated with DMD digital microchips and 3TOPS AI visual chips, supporting the rich interactive functions of the intelligent headlights.
For example, when there is a pedestrian in front of the car and the car stops, the lights of the Zhiji L7 will project a dual directional arrow in front of the road, and at the same time, pedestrian prompts will appear on the display screens below the two side headlight groups, reminding pedestrians to pass first. Moreover, when this function is activated, the display screens between the vehicle's through type tail light groups will also show pedestrians walking, reminding both pedestrians and vehicles behind them.
A former employee of Zhiji Automobile revealed to Interface News that the chip used in the DLP digital headlights of Zhiji L7 is only available from Texas Instruments, which also poses challenges for model mass production and cost.
Gaohe Automobile is also one of the earliest players in China to try intelligent car headlights among new forces. Gaohe PML programmable intelligent headlights can also achieve functions such as projecting text, images, and videos; The star ring ISD light curtain has interactivity and can express a anthropomorphic effect.
The progress of intelligent car lights is to some extent attributed to the development of electronic and electrical architecture. In the early distributed electronic and electrical architecture, to develop an intelligent interconnected light application that could deliver icons on the road, it was necessary to coordinate multiple suppliers such as matrix headlights, cameras, and sensors. Each supplier had to modify their own electronic control unit, which would take up to six months or even a year.
With the emergence of domain centralized electronic and electrical architecture, control of the underlying hardware can be achieved through domain controllers. The entire vehicle operating system OS can place all the functions of different domains in the vehicle on the same programming interface, and quickly respond to functional requirements based on standardized interfaces, greatly reducing the complexity and cost of software development.
In the longer term, standard colored laser headlights have emerged. At this year's Shanghai Auto Show, domestic laser display company Guangfeng Technology released the world's first standard color laser headlights. Based on traditional pixel headlights, it upgraded the color display function to achieve more eye-catching and vivid human-computer information interaction inside and outside the car.
In fact, in the past two years, intelligent headlights have been implemented in some car companies, but they have not affected consumers' sufficient attention. On the one hand, these products are concentrated in high priced products and have not yet been widely popularized; On the other hand, consumers' understanding of intelligence is a gradual development process, and the interactivity and functionality of intelligent car lights have not been fully explored.
However, one trend that can be seen at the Guangzhou Auto Show is that more and more car products with intelligent interactive headlights are becoming popular, and when one of these products can become a popular model, perhaps the era of intelligent headlights is coming soon.
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