Launching the "Tenant Recommendation" and upgrading the evaluation page... Half a year after the launch of the characteristic category "Aibiying Room", Aibiying has once again upgraded its products and continued to focus on the Chinese outbound tourism market. Recently, Aibiying launched a series of product innovations such as "Tenant Recommendation" to help users easily discover word-of-mouth listings and upgrade the rating and evaluation page. The recent Mid Autumn and National Day holiday has seen the popularity of Aibi's outbound travel to Chinese users increase nearly 8 times year-on-year; Looking ahead to the 8-day holiday of next year's Spring Festival, the search popularity of Chinese users planning to travel abroad has skyrocketed to over 14 times compared to the same period last year. With the continuous release of consumer travel demand, the recovery of Aibiying's outbound travel business is constantly accelerating.
Selected 2 million word-of-mouth listings
One of the most time-saving and labor-saving methods is to refer to the experiences and recommendations of other consumers in order to find your ideal housing source. Based on this user consumption habit, Aibiying innovates in its products.
This innovative product of "Tenant Recommendation" is based on ratings, evaluations, and reliability related data from over 500 million trips, selecting the 2 million most popular and reputable properties among users of Aibiying.
Not only that, "tenant recommendations" also include three major highlights: high praise, reliable listings, and easy discovery. Among them, the "recommended by tenants" listings are often highly praised, with an average rating of over 4.9 stars. These listings have received high praise from tenants in terms of convenient occupancy, cleanliness, truthful description, smooth communication, superior location, and high cost-effectiveness. At the same time, the average probability of landlords cancelling reservations or experiencing service quality issues in the property is as low as 1%. In terms of easy discovery, "tenant recommended" listings are available worldwide and can also be easily found on the Aibiying platform.
Specifically, when users log in to the Aibiying app to search, they can see "Tenant Recommendation" listings with new badges on the search results page and listing details page, as well as the "Tenant Recommendation" option in the listing filtering criteria. It is worth mentioning that nearly two-thirds of the "tenant recommended" listings are operated by super like landlords.
Kong Zhiqiu, the head of Aibiying's China business, stated that, Ai Bi Ying has 7 million active listings worldwide, and each user has different needs. It may take a lot of effort to find the most suitable listings for themselves. In addition, many users have not traveled abroad for more than three years, and they may feel uncertain and anxious while eager to explore the world. Ai Bi Ying hopes to have a product to help outbound travel users find their desired listings faster, more convenient, and easier Listing
Help users find suitable listings faster
Our original intention in launching 'Tenant Recommendation' is to use the feedback of other tenants to help current tenants choose a house, so we have also updated the rating and evaluation page, "Kong Zhiqiu said.
It is understood that since the establishment of Self Love Biying, users have accumulated over 371 million accommodation reviews on the platform, which are excellent channels for understanding the quality of housing resources. However, in the previous evaluation page, Aibiying users were not clear enough to find the most interesting and concerned evaluations. The redesigned and upgraded new version of the rating and evaluation page will include three functions, making the housing information three-dimensional, easier to access, and more targeted.
Specifically, the new features include a rating sorting function, where tenants can sort their ratings based on their evaluation date or rating, making it easy to find the most interesting information. In the rating star rating distribution, the new interface clearly displays a 1-5 star rating distribution in chart form, with a clear number of positive and negative reviews at a glance. In addition, in terms of more rating details, the rating will add information about the tenant and their itinerary, such as they come from Where, how many days to stay, and whether there are family members, pets, or others accompanying Kong Zhiqiu further introduced.
In recent years, in order to comply with consumers' consumption habits, many online tourism platforms and lifestyle platforms in the industry have launched list products, which help consumers quickly and easily screen out the "optimal solution". With the upgrading of consumer demand, the supply side of housing also needs to make changes, "Kong Zhiqiu further said." As a bilateral platform, the role it plays is to better connect the supply and demand sides. In recent years, consumers have increasingly high demands for housing, and the platform must better upgrade and provide them with more information. The supply side reform is based on the upgrading of the demand side
Regarding the new rating and evaluation page, Kong Zhiqiu also bluntly stated, "Each user has different preferences, so it is necessary to match the properties with the needs of tenants. A high rated property may not necessarily be suitable for every consumer, and the core goal of upgrading the evaluation page is to help consumers find properties that are suitable for their own needs and preferences
This time, Aibiying has also launched the "AI Picture Viewing" function on the landlord side, which helps landlords quickly group photos by room through Aibiying's customized AI engine and generate a picture viewing guide to better showcase their property. At the same time, it also helps tenants understand the layout of the property and have a clear view of the property from all angles.
The popularity of outbound travel during the Spring Festival has surged 14 times year-on-year
In the first half of the year, more characteristic housing categories were launched, and in the second half, the process of selecting houses for tenants was further upgraded. While continuously catering to global user consumption habits, Aibiying has also focused more on the Chinese outbound tourism market.
In June of this year, Nathan Blecharczyk, co-founder and chief strategic officer of Aibiying, and chairman of Aibiying China, stated in response to Aibiying's future development strategy in China that he will still focus on the Chinese outbound tourism market. Regarding the strategy for the Chinese market, he also stated that he will continue to focus on three major sectors: product innovation, super brands, and global networks. Half a year later, the surge in performance and outbound tourism business has led to frequent actions by Aibiying in the Chinese market.
According to the financial report data released by Abiying, Abiying achieved a net profit of $4.4 billion in the third quarter of 2023. The business in the Asia Pacific region has fully returned to pre pandemic levels, with a 23% increase in total nights compared to the same period in 2019. In addition, the outbound tourism business in mainland China has grown by over 100% compared to the same period last year. Such a dazzling "transcript" has also doubled Aibiying's confidence in continuously expanding its presence in the Chinese outbound tourism market.
This year's Mid Autumn Festival and National Day holiday, Aibi Welcome China has achieved steady growth in its outbound tourism business sector. According to its released data, during the Mid Autumn Festival and National Day holiday, the popularity of outbound travel by Aibi Yingzhong Chinese users has increased by nearly 8 times compared to the same period last year; Among them, the Asia Pacific destinations are particularly popular, with a popularity nearly 17 times that of the same period last year. It is not difficult to see that the overall outbound tourism market and Aibiying's business in China are continuously and steadily recovering. Aibiying also hopes to continue listening to users' voices and solve their pain points through continuous product innovation, "Kong Zhiqiu said.
Continuing the recovery trend of the previous Mid Autumn Festival and National Day holidays, Aibiying will focus on the next key nodes in this winter and next Spring Festival. Winter birds flying south, immersing themselves in nature, and city strolling have become the three most favored winter gameplay for Chinese consumers. The top ten popular destinations for outbound travel include Thailand, Japan, New Zealand, Australia, the United States, Malaysia, Indonesia, the UK, Norway, and South Korea, "Kong Zhiqiu said. It is reported that during the upcoming 8-day long holiday of the Chinese New Year, the search popularity of Aibiying's outbound travel for Chinese users has surged to more than 14 times year-on-year.
In the future, consumers will have diversified consumption needs and a continuous pursuit of cost-effectiveness. This also requires Love Biying to work harder to grasp user insights, continue to innovate products, help Chinese outbound travelers obtain a better travel product experience, and even redefine a new travel experience. Kong Zhiqiu is full of expectations for the future.