On November 13th, the topic of "Shiseido Red Kidney Price Dive" hit the hot search. The annual net profit is expected to be close to halving, and what about Japanese beauty. According to the Beijing Business Daily, a consumer roast that the price of a 50ml red kidney in the agency purchase hands a few years ago was more than 600 yuan. Now, the price of a 120ml red kidney in Wal Mart is only 598 yuan, and the price of a 50ml red kidney in Li Jiaqi's live broadcast room is only 370 yuan now. The sharp drop in prices of some Shiseido products has made the products in their hands less popular. On the 13th, the stock price of Shiseido (4911. T) fell by more than 14%, reaching a six year low.