On November 13th, Bilibili disclosed relevant data for the "Double 11" period in 2023. During the "Double 11" period, Bilibili's GMV (total transaction volume of goods) increased by 251% year-on-year, the number of videos with goods increased by 233% year-on-year, and the number of live streaming sessions with goods increased by 105% year-on-year.
In terms of video sales, UP owners focus on product evaluation in multiple family scenarios, promoting a Chinese home appliance brand to achieve a ROI (return on investment) of nearly 15% on Bilibili. In terms of live streaming sales, the UP host "Mr. Dazzled" has paid a total of 1.68 billion yuan through all channels for the Double 11 Home Decoration Festival, a year-on-year growth rate of 500%. According to the data tracking of the "Spark Plan", during the pre-sale period of the Double 11, a Chinese beauty brand accurately covered 20 million target users through fireworks cooperation orders. In the final pre-sale period, the total transaction volume of the entire store exceeded 100 million yuan, and the unit cost for the brand to attract into the store from the B-site platform was 2 yuan.