首页 News 正文

The number of shopping users on JD.com's Singles' Day shopping platform increased by over 20% year-on-year, with Sichuan Province ranking third in the country in terms of transaction volume growth rate

芊芊551
116 0 0

On November 12th, Red Star Capital Bureau learned from JD.com that as of 23:59 on November 11th, 2024, the number of shopping users on JD.com's Double Eleven shopping festival has increased by more than 20% year-on-year, and the number of live streaming orders for JD's procurement and sales has increased by 3.8 times year-on-year.
Among them, the transaction volume of over 17000 brands increased by more than 5 times year-on-year, and the transaction volume of over 30000 small and medium-sized merchants increased by more than 2 times year-on-year.
In terms of categories, during this year's Double Eleven, the transaction volume of JD down jackets, assault jackets, and thermal underwear doubled year-on-year; The transaction volume of 519 home appliance categories, including vacuum cleaners, dryers, etc., increased by 200% year-on-year, and the transaction volume of multiple AI hardware categories such as AI computers and AI phones exceeded 100%; JD's car charging pile sales increased by 95% year-on-year; Starbucks' overseas imported coffee beans and Zehe coffee have both increased by more than 20 times year-on-year.
Focusing on Sichuan Province, in terms of the number of shopping users, Sichuan Province ranks fourth in the country, and its transaction volume growth rate ranks third in the country.
JD. com's 2024 Double Eleven Sichuan Province Consumption Data Map Source: JD. com

During this year's Singles' Day, "Zhang Fei" was the most popular local brand, while spicy snacks were the most popular local products.
From the perspective of segmented categories, functional home appliances are more popular, with functional sofas, robotic vacuum cleaners, motion cameras, dishwashers, and grout being the top 5 categories in terms of transaction growth rate, with increases of 219%, 212%, 210%, 185%, and 167%, respectively. The categories with the highest average number of purchases per person are food and daily necessities. Baby snacks, baby pull-up pants, sanitary napkins, chicken, and baby diapers are the top 5 categories with the highest average number of purchases per person. The average number of purchases per person is 3.6, 3.5, 3.3, 3.2, and 2.9, respectively.
Each age group of consumers has their own consumption preferences. Post-2000s pay more attention to digital 3C products, with gaming laptops, keyboards, wired headphones, smart wristbands, and tablets being the top 5 shopping preferences. The proportion of shopping users is 36.6%, 36.0%, 35.3%, 34.7%, and 33.2%, respectively; Most of the "80s generation" are consumers of babies, with bottle nipples, baby pull-up pants, children's tableware, baby diapers, and baby snacks being the top 5 shopping preferences of the "80s generation". The proportion of shopping users is 75.2%, 72.6%, 72.4%, 71.5%, and 71.4%, respectively; In terms of consumption, the top 5 shopping preferences of the "silver haired generation" are hair dye, blood glucose meter, food and medicine homology, ointment (equipment), and autumn clothes and pants. The proportion of shopping users is 13.4%, 12.9%, 12.2%, 11.4%, and 11.2%, respectively.
Red Star News reporter Cheng Luyang
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   自美国大选结果出炉、美国前总统特朗普宣布胜选以来,作为其本次竞选的“大金主”、特斯拉首席执行官埃隆·马斯克也赢麻了。   截至上周五美股收盘,特斯拉股价单日暴涨8.19%,总市值也重新站稳1万亿美元关口 ...
    chpuu
    3 天前
    支持
    反对
    回复
    收藏
  •   本报讯 (记者李豪悦)11月12日,腾讯音乐娱乐集团(以下简称“腾讯音乐”)宣布其截至2024年9月30日止第三季度的未经审计财务业绩。   2024年第三季度,腾讯音乐娱乐集团业绩表现稳健,总收入为70.2亿元,同 ...
    覃志辉
    前天 20:07
    支持
    反对
    回复
    收藏
  •   新华财经上海11月13日电芯片制造商英伟达和软银集团的电信部门软银公司周三表示,两家公司已经试运行了全球首个人工智能和5G电信网络。   两家公司表示,该网络可以同时运行人工智能和5G工作负载,这一过程被 ...
    惡魔獵人
    昨天 12:36
    支持
    反对
    回复
    收藏
  •   美股三大指数集体收跌,道指跌0.86%,标普500指数跌0.29%,纳指跌0.09%。大型科技股多数上涨,英伟达涨超2%,奈飞、微软、亚马逊涨超1%,谷歌、Meta小幅上涨;苹果平收,特斯拉跌超6%,英特尔跌超3%。安进收跌超 ...
    lbbz1314
    昨天 09:59
    支持
    反对
    回复
    收藏
芊芊551 注册会员
  • 粉丝

    0

  • 关注

    0

  • 主题

    44